Marketing Specialist

FAISAL ELECTRO-MECHANICAL CO. LTD. (FEMCO); Al Khobar; On-site; SAR 90,000 - 120,000; Full time

Job summary

FAISAL ELECTRO-MECHANICAL CO. LTD. is seeking a Marketing Specialist to enhance market presence. This role involves developing strategic marketing plans, managing social media, and creating promotional material for ongoing projects. Candidates should have a bachelor's degree in Marketing and extensive experience in the contracting sector, preferably electromechanical.

Qualifications

• 5-10 years of experience in marketing role, preferably in electromechanical.
• Proven market research and strategic marketing skills required.
• Excellent communication and creativity in content development.

Responsibilities

• Research and recommend events and conferences aligned with company goals.
• Manage content for social media platforms and the company website.
• Coordinate with departments for impactful presentations and renew certifications.

Skills

Market Research

Strategic Marketing

Social Media Management

Digital Marketing

Graphic Design

Email Marketing

Copywriting

Communication

Creativity

Problem Solving

Education

Bachelor’s degree in Marketing

Tools

Google Ads

Google Analytics

SEO/SEM tools

Mailchimp

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Duties & Responsibilities

• Research and recommend relevant events, exhibitions, and conferences that align with the company’s business goals.
• Design and manage content for social media platforms and the company website.
• Coordinate with Project Managers and the Bidding Department to prepare and deliver impactful presentations.
• Share required FEMCO documents and pre-qualification information with clients upon request.
• Liaise with various departments to support the renewal of certifications as needed.
• Develop marketing materials such as brochures, project profiles, and presentations to promote ongoing and completed projects.
• Organize and manage internal company events.
• Enhance and maintain the company’s identity in the market by presenting a professional and appealing image to clients and stakeholders.

Educational & Training Requirements

Education:

• Bachelor’s degree in Marketing or a related field.

Knowledge & Experience

• Minimum of 5–10 years of experience in a marketing role within the same field.
• Experience in the contracting sector, particularly in electromechanical works, is highly preferred.

Skills

Technical Skills

* Proven experience in market research and trend analysis.

* Ability to develop and implement strategic marketing plans and campaigns.

* Strong command of social media platforms and content scheduling tools.

* Proficiency in digital marketing tools such as Google Ads, Google Analytics, and SEO/SEM strategies.

* Graphic design skills using Canva, Adobe Photoshop, or Illustrator.

* Competence in preparing performance reports and marketing KPIs.

* Experience in email marketing tools like Mailchimp or similar platforms.

* Excellent copywriting and content creation abilities.

Soft Skills

* Strong verbal and written communication skills.

* Creativity and innovation in developing marketing content and campaigns.

* Effective time management and multitasking under tight deadlines.

* Collaborative mindset with the ability to work cross-functionally.

* Flexibility to adapt to changing priorities and market demands.

* Strong attention to detail with a keen eye for branding and aesthetics.

* Problem-solving and decision-making abilities.

Preferred Additional Skills

* Knowledge of brand development and positioning.

* Experience in managing paid advertising campaigns across platforms.

* Basic understanding of customer journey and user experience (UX).

* Familiarity with PR practices and external communications.

* Background in the contracting or industrial sectors is a plus.