Marketing Senior Consultant - Campaigns & Digital

Saudi Petroleum Services Polytechnic; Jeddah; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading company in Saudi Arabia is looking for a Marketing Senior Consultant specializing in campaigns and digital strategies. The role involves planning, executing, and optimizing marketing efforts across various digital platforms, ensuring brand consistency and engagement. Candidates should possess expertise in digital marketing, campaign management, and data analysis, with strong interpersonal skills for effective collaboration across teams.

Qualifications

• Strong understanding of digital channels and marketing tools.
• Proven ability to develop and optimize marketing campaigns.
• Experience with CRM systems and marketing automation.

Responsibilities

• Lead planning and execution of marketing campaigns.
• Manage content for digital channels and social media.
• Analyze campaign performance and derive actionable insights.

Skills

Digital Marketing Expertise

Campaign Planning & Execution

Data Analysis & Insights

Content Creation & Management

Marketing Automation & CRM

Creative Thinking

SEO & SEM Strategies

Social Media Management

Paid Advertising

Project Management Skills

Budgeting & Cost Optimization

Technical Skills

Customer Journey Mapping

Cross-Channel Integration

Communication & Collaboration

Staying Updated on Trends

Job description

2.1 Campaign Execution
• Lead planning and coordination of brand and sales campaigns.
• Ensure campaigns are executed on time and reflect strategic and creative direction.
• Liaise with internal teams and external agencies for campaign rollouts.

2.2 Digital & Social Media Execution
• Develop and manage the content calendar in line with campaign/brand objectives.
• Coordinate social media channel execution with agencies.
• Monitor performance and ensure timely publication across platforms.
• Collaborate with agencies and relevant internal and external teams to implement and improve website SEO strategies.
• Maintain website updates including product prices, homepage banners, and new landing pages.

2.3 Visual & Creative Direction
• Collaborate with the CP – Photographer and creative team on visuals and brand expressions.
• Support campaign-based production needs (e.g., thematic shoots).

3. Collaboration Map
The MSC – Campaigns & SoMe works closely with the Assistant Manager (daily coordination), MarCom Director (strategic alignment), Campaigns & SoMe lead, Retail & CS, Creative Services, external vendors, and Corporate Communications to ensure seamless execution and brand consistency.

4. Reporting Structure
• Solid-Line Report: Assistant Manager – MarCom
• Dotted-Line Collaboration: MarCom Director (for major activations, brand-sensitive initiatives, concept approvals, and leadership reporting)

5. Key Performance Indicators (KPIs)
- Timeliness of campaign launches and SoMe content delivery.
- Accuracy and completeness of portal campaign inputs.
- Quality of coordination with internal and external stakeholders.
- Campaign engagement and reach metrics across SoMe channels.

Skills

Desired Skills for Marketing Senior Consultant – Campaigns & Digital

1. Digital Marketing Expertise: Strong understanding of digital channels including social media, email marketing, SEM, SEO, display advertising, and content marketing.

2. Campaign Planning & Execution: Proven ability to develop, implement, and optimize integrated marketing campaigns across multiple digital platforms.

3. Data Analysis & Insights: Proficiency in analyzing campaign performance metrics and deriving actionable insights to improve ROI.

4. Content Creation & Management: Skills in creating compelling digital content and managing content calendars for various platforms.

5. Marketing Automation & CRM: Experience working with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems to nurture leads and engage audiences.

6. Creative Thinking: Ability to develop innovative campaign ideas that resonate with target audiences and drive engagement.

7. SEO & SEM Strategies: Knowledge of search engine optimization and paid search strategies to increase online visibility.

8. Social Media Management: Expertise in managing and growing brand presence across social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).

9. Paid Advertising: Experience managing paid digital ad campaigns, including PPC, display ads, and social media advertising.

10. Project Management Skills: Ability to coordinate multiple campaigns, manage timelines, and work with creative and technical teams.

11. Budgeting & Cost Optimization: Skills in managing campaign budgets and ensuring cost-effective media spend.

12. Technical Skills: Familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and other analytics and ad platforms.

13. Customer Journey Mapping: Understanding of customer segmentation and lifecycle marketing to personalize digital campaigns.

14. Cross-Channel Integration: Ability to create cohesive campaigns that integrate digital and traditional marketing efforts.

15. Communication & Collaboration: Strong interpersonal skills for effective collaboration with creative teams, clients, and stakeholders.

16. Staying Updated on Trends: Keeping abreast of the latest digital marketing trends, tools, and best practices.