Marketing Research & Innovation Manager

Saudi Credit Bureau - SIMAH; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Research Manager to lead innovative strategies and enhance brand performance. This role involves managing product performance analysis, conducting detailed market research, and collaborating with various teams to ensure consistent messaging and customer experience. The ideal candidate will possess strong business acumen, excellent communication skills, and a passion for driving brand awareness. Join a forward-thinking organization that values integrity, teamwork, and continuous improvement, and make a significant impact in the financial sector.

Qualifications

• 6-8 years of relevant experience in marketing and business administration.
• Advanced proficiency in English and Arabic is required.

Responsibilities

• Manage and analyze product performance and market research.
• Coordinate with agencies to track corporate identity health.
• Ensure compliance with safety and quality management policies.

Skills

Business to Business experience

Business to Customer experience

Communication skills

Presentation skills

Problem-solving skills

Leadership skills

Numerical skills

Analytical skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

JOB PURPOSE / ROLE:

• Managing, monitoring and analyzing the products/services performance, benchmarking and tracking moves done by similar entities. Additionally, managing the research agency and activating the insights gathered by building a brand health index to measure the department performance and the entity as a whole, in terms of awareness and perception. Writing white papers that enrich the financial sector market and bringing innovative ideas for the sector.

AREAS OF RESPONSIBILITY:

Strategy

• Contributes to the development of SIMAH's Marketing Research & Innovation strategy and leadership.

Policies, Processes & Procedures

• Follows all relevant departmental policies, processes, standard operating procedures, and instructions to ensure work is carried out in a controlled and consistent manner.
• Designs the deferred bonus policy based on top management requirements.

Day-to-day operations

• Manages the day-to-day operations of the unit to ensure that work processes are implemented as designed and comply with established policies, processes, and standards.
• Identifies the current situation regarding marketing needs and gaps within the company.
• Defines target audience segments through the analysis of geographical, behavioral, psychological, and demographic factors.
• Conducts detailed market research that aligns with SIMAH's requirements.
• Coordinates with market research agencies to track the health of the corporate identity using various tools such as social listening, focus groups, custom tracking surveys, and feedback mechanisms.
• Measures and analyzes the effectiveness of the current brand and corporate identity.
• Assesses brand positioning to determine awareness among the target audience.
• Identifies key drivers that influence customer choice of the brand and recommends updates to strategies and/or content accordingly to enhance brand performance.
• Collaborates with communication, marketing, and other relevant teams to prepare and implement initiatives that ensure consistency in messaging, customer knowledge, and experience, thereby enhancing credibility and ownership of brand positioning.
• Monitors the implementation of initiatives aimed at enhancing brand awareness and positioning, taking corrective actions when necessary.

Continuous Improvement

• Oversees the overall unit operational activities within SIMAH and continues the progress within the department.
• Periodically assesses employee relation processes and ensures the completeness of processes.

People Management

• Ensures subordinates have clear objectives, regular performance feedback sessions, formal annual appraisals, and individual development plans, with particular emphasis on the development of talented Saudi national staff.

Reporting

• Oversees the preparation of timely and accurate reports to meet company and department requirements, policies, and standards.

Safety, Quality & Environment

• Ensures compliance with all relevant safety, quality, and environmental management policies and procedures to guarantee employee safety, legislative compliance, and a responsible environmental attitude.

Related Assignments

• Performs other related duties or assignments as directed.

QUALIFICATIONS & EXPERIENCE:

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or equivalent.

Minimum Experience:

• 6-8 years of relevant experience.

Language:

• English: Advanced
• Arabic: Advanced

SOFT SKILLS & TECHNICAL KNOWLEDGE AREAS:

• Strong Business to Business and Business to Customer experience.
• Excellent communication and presentation skills.
• Ability to solve problems and issues.
• Leadership skills.
• Good numerical and analytical skills.

CORE COMPETENCIES:

• Communication & Openness: Openly & proactively sharing relevant knowledge, information & understanding with others. Using written & spoken word to share or collect information & exchange ideas.
• Integrity, Trust & Ethics: Behaving in an honest, fair & ethical manner. Showing consistency with SIMAH's values in words & actions.
• Teamworking & Cooperation: Working cooperatively with others from across departments towards the achievement of SIMAH's strategic goals.