Marketing Operations Manager

Job Summary:

The Marketing & Operations Manager plays a key role in driving growth, efficiency, and patient engagement within the healthcare facility. This role combines strategic marketing with hands-on operational leadership to ensure smooth day-to-day functioning, effective promotion of services, and an exceptional patient experience.

Key Responsibilities - Marketing

• Develop and execute marketing strategies to promote the clinic's services, specialties, and physicians.
• Manage digital marketing platforms, including website content, social media, email campaigns, and online advertising.
• Create and oversee production of promotional materials and patient education content.
• Coordinate community outreach, patient engagement campaigns, and healthcare events.
• Monitor patient feedback and online reviews, ensuring timely responses and continuous improvement.
• Analyze performance metrics and prepare marketing reports to guide strategy and decision-making.

Key Responsibilities - Operations

• Oversee and coordinate daily clinical and administrative operations to ensure efficiency and compliance.
• Implement and optimize workflows, policies, and SOPs for front desk, scheduling, billing, and patient services.
• Collaborate with medical and administrative staff to maintain high standards of care and patient satisfaction.
• Monitor inventory, supplies, vendor relationships, and facility maintenance.
• Track KPIs and operational metrics; prepare performance reports for the Managing Director.
• Ensure adherence to healthcare regulations, data privacy laws (e.g., HIPAA), and internal protocols.

Skills

Marketing & Operations Manager Skills:

• Strong leadership, problem-solving, and organizational skills.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing tools, EHR systems, CRM platforms, and Microsoft Office Suite.

General Skills:

• Experience in aesthetic clinics, specialty practices, or wellness centers.
• Knowledge of healthcare compliance and accreditation standards.
• Basic design skills (e.g., Canva, Adobe Creative Suite) for marketing collateral.