Marketing Officer

The Marketing Officer is responsible for conceptualizing, producing and enforcing the visual identity and market visibility of assigned brands. He/She is responsible for marketing activities (research, planning (including budgeting), validating, coordination and executing) for all assigned brands.

Accountabilities and Responsibilities

• Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined short- and medium-term goals and brand strategies.
• Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department.
• Reports complex issues (deviation from vaguely defined norms) to the Marketing Manager for quick action and swift resolution.
• Assist marketing manager in managing integrated marketing campaigns across offline and online tactics.
• Provide recommendations for future strategic initiatives through competitive and financial analysis.
• Conduct market research to find answers about consumer requirements & competitions.
• Translate complex data and analytical models into insights that can be used to develop marketing strategies.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas such as content development for digital content, advertising & events planning, etc.
• Plan and execute initiatives to reach the target audience through appropriate channels (Digital social media plan, advertising campaign, e-mailers).
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities.
• Stay up to date with market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brand.
• Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions.
• Implement the digital marketing plan based on the digital strategy of the Division.
• Create visual concepts with designers for promotional content.
• Coordinate with principles for content.
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Write, proofread, and edit creative and technical content across different mediums.
• Work with external agencies for events and other activations.