Marketing Manager - Saudi Mega Stadiums Show/Investors Program

Informa Group Limited; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

An ambitious company is seeking a Marketing Manager to lead the launch of the Saudi Mega Stadiums Show. This role offers the chance to shape marketing strategies for a premier sporting event, driving engagement through innovative campaigns and data-driven insights. With a focus on digital marketing and collaboration with various stakeholders, you will play a pivotal role in showcasing the vibrant sporting culture of the region. Join a dynamic team that values creativity and a commitment to excellence, and be part of a transformative journey in the events industry. This is an exciting opportunity to make a significant impact in a fast-paced environment.

Benefits

Medical Insurance for individual and family

Annual leave – 25 days

Remote working on Sundays

Working anywhere – 1 month every year

School fees contribution, 40,000 SAR per child

Wellbeing Benefits

Family visa costs

Individual annual flight allowance for expats

Paid flight to Riyadh

Accommodation support for 60 days

Qualifications

• 5+ years as Marketing Manager with strong digital marketing experience.
• Excellent verbal and written communication skills in English & Arabic.

Responsibilities

• Launch and manage the Saudi Mega Stadiums Show marketing strategies.
• Create and optimize marketing materials for audience engagement.

Skills

Digital Marketing

PPC

SEO

Online Advertising

Copywriting

Analytical Skills

Relationship Building

Communication Skills

Education

Bachelor's Degree in Marketing or equivalent

Tools

Google Analytics

Marketing Automation Technology (Eloqua)

CMS Platforms

Sprout Social

Hootsuite

MS Office (PowerPoint, Word, Excel)

Job description

Marketing Manager - Saudi Mega Stadiums Show/Investors Program

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. Our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba. Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo.

Job Description

We are launching award-winning brands and scaling faster than any event organiser in history. In this role, you will have the opportunity to work on the Saudi Mega Stadiums Show, a premier sporting event that will leverage the Cityscape Global platform to engage a wider audience and showcase the vibrant sporting culture of the region.

You will be responsible for:

1. The successful launch of the Saudi Mega Stadiums Show, including brand creation, go-to market and lead generation strategies.
2. Creating marketing materials and campaigns that effectively communicate brand messaging and drive audience engagement.
3. Timely and accurate reporting on campaign performance and key metrics.
4. Continuous improvement of marketing strategies and tactics based on data analysis and industry trends.

Other general responsibilities include:

1. Understanding visitor and exhibitors' digital behaviour, through continual testing and reporting on channel and campaign performance.
2. Working with our supporting agencies to develop the strategy and setup of all paid campaigns.
3. Measuring and optimizing our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
4. Identifying evolving SEO practices and collaborating with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
5. Collaborating with content marketing and blog contributors to create high-quality content around important, relevant terms.
6. Managing and improving organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
7. Designing and implementing testing and optimisation strategies (including A/B testing, landing pages and CTA’s).

Qualifications

Minimum of 5 years’ experience as Marketing Manager and a Bachelor’s Degree or equivalent experience.

Background Knowledge, Skills & Experience

1. Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
2. Database development and growth including segmentation / advanced targeting.
3. Building relationships with partners and stakeholders.
4. Analytical and questioning mindset.
5. Significant exposure to design and print suppliers / agencies.
6. Strong copywriting skills.
7. Deadline and target driven.
8. Experience of working in a pressurised environment.
9. Excellent verbal and written communication skills in both English & Arabic.
10. Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
11. Technology savvy and able to quickly adopt and work with new technology solutions.

Desirable

1. Experience of using marketing automation technology (preferably Eloqua).
2. Experience of working with CMS platforms (but coding knowledge not required).
3. Experience of managing social media through scheduling platforms such as Sprout Social or Hootsuite.
4. Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
5. Formal business/marketing higher education qualification.
6. Events marketing experience.

What you will get

Core Benefits:

1. Medical Insurance for individual and family.
2. Annual leave – 25 days.
3. Remote working on Sundays.
4. Working anywhere – 1 month every year.
5. School fees contribution, 40,000 SAR per child per year (up to a max of three children).
6. Wellbeing Benefits.
7. Family visa costs (up to a max of three children).
8. Individual annual flight allowance for expats.

International Relocation Package*:

1. Paid flight to Riyadh – individual and family.
2. 60 days accommodation or suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000.
3. Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs.
4. Paid flight home for individual and end of service gratuity payment when leaving the company (if applicable).

Local Relocation Package:

1. Paid flight to Riyadh – individual and family.
2. 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000.
3. Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs.

If eligible, we work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.

Location: Roshn Front, Riyadh, Saudi Arabia * Full-time