Marketing Manager – Government & Public Services (G&PS)

PwC Middle East; Riyadh Region; On-site; USD 50,000 - 80,000; Full time

Job summary

A leading professional services firm seeks a Marketing Manager to drive marketing initiatives tailored to the public sector in the Middle East. The role involves executing strategic marketing campaigns, collaborating with leadership, and ensuring alignment with brand values. Ideal candidates possess a strong background in marketing with a focus on the Saudi market and public sector culture, along with exceptional project management skills.

Qualifications

• 6-8 years of marketing or communications experience.
• Strong understanding of the Saudi market and public sector culture.
• Proven ability to lead and deliver strategic marketing campaigns.

Responsibilities

• Lead the planning and execution of marketing initiatives for public sector.
• Collaborate with leadership to translate business goals into marketing campaigns.
• Monitor and report on campaign performance.

Skills

Brand Management

Campaign Performance Analysis

Digital Marketing

Communication

Analytical Thinking

Project Management

Education

Bachelor’s degree in Marketing, Communications, Public Policy

Tools

Salesforce Marketing Cloud

CRM Software

Job description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS – Operations

Management Level

Manager

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm’s services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm’s brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm’s products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Lead the planning and execution of marketing initiatives that support PwC’s Government and Public Services (G&PS) priorities across the Middle East region, with a base in KSA.

Collaborate with G&PS leadership and client teams to translate business goals into integrated, insight-led marketing campaigns.

Develop and deliver high-impact activities such as events, thought leadership, content marketing, sponsorships, and strategic partnerships that position PwC as a trusted advisor to public sector clients.

Ensure alignment with the firm’s brand, voice, and values while tailoring messaging and approach for relevance in the Saudi and broader regional context.

Partner with internal stakeholders and external vendors to manage logistics, creative development, media relations, and digital execution.

Support the localisation and rollout of regional and global campaigns across the G&PS portfolio.

Monitor, analyse, and report on campaign performance, stakeholder engagement, and return on investment.

Stay informed on regional public sector trends, government communications styles, and national strategies to guide campaign tone and relevance.

Act as a connector between regional marketing teams and local business leadership, ensuring coordination and visibility of initiatives.

Represent the G&PS marketing function in internal meetings and external engagements as needed.

Ideal candidates will have the following attributes

Essential

Bachelor’s degree in Marketing, Communications, Public Policy, or a related field.

6–8 years of marketing or communications experience, ideally with exposure to public sector or government-related work.

Strong understanding of the Saudi market and public sector culture, with the ability to navigate regional sensitivities.

Proven ability to lead and deliver strategic marketing campaigns across multiple channels.

Excellent verbal and written communication skills in English.

Strong project management and organisational skills.

Comfortable working in a fast-paced, matrixed environment with multiple stakeholders.

Desired

Proficiency in Arabic.

Experience in a professional services, consulting, or government advisory setting.

Familiarity with Salesforce and Salesforce Marketing Cloud.

Experience with digital marketing platforms, campaign analytics, and CRM tools.

A proactive, collaborative mindset with a passion for public sector impact.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

Yes

Government Clearance Required?

No

Job Posting End Date

Tagged as: Internal Firm Services