Marketing Manager - 12 month Contract

Tahaluf; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A dynamic event organization in Riyadh is seeking a Marketing Manager to lead marketing strategies that achieve commercial objectives. The candidate will own campaign management, data analysis, and report results to drive marketing performance. An ideal candidate has 5+ years of experience in digital marketing and strong analytical skills, and is expected to communicate effectively in both English and Arabic.

Benefits

Supportive work environment

Focus on diversity and inclusion

Opportunities for career growth

Qualifications

• Minimum of 5 years experience as Marketing Manager.
• Proven experience of hitting digital channel KPIs.
• Solid experience of A/B web and email testing.

Responsibilities

• Own and implement marketing strategy.
• Analyze and report campaign performances.
• Collaborate with agencies for campaign strategy.

Skills

Digital marketing expertise

Analytical mindset

Excellent communication skills

PPC and SEO experience

Education

Bachelor's Degree or equivalent experience

Tools

Eloqua

Adobe Analytics

Google Analytics

Job description

Job Description

We are building awe-inspiring experiences . We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to :

Work within ahighly dynamic businesswiththe energy and style of a start-up

Be part ofbuilding a businessthat islaunching new products and eventsat scale

Grab an opportunity to accelerate your career and make a real impact.

The Role

This is a freelance role for a 12 month contract period, with the possibility for extension. You must have the right to work as a freelancer in your country of residence.

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.

Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

KEY RESPONSIBILITIES :

Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.

Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.

Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.

Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.

Work with our supporting agencies to develop the strategy and setup of all paid campaigns.

Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.

Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.

Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.

Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

Design and implementation of testing and optimisation strategies (including A / B testing, landing pages and CTA’s).

LEADERSHIP

Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.

Line manages digital marketer / s in order to successfully implement campaign strategies.

Provide guidance, feedback and inspiration to line reports.

ANALYSIS & INSIGHT

Monitor campaign performances by producing relevant and timely reports.

Recommend changes to campaign execution based on data insights.

Identify trends and insights, and optimize spend and performance based on the insights.

Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

PLANNING & CAMPAIGN MANAGEMENT

Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition.

Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).

Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

MARKETING EXECUTION

Work with marketers to identify the target universe and key segments within the target universe

Assist with the development of personas, value propositions and messaging for each of the key segments for each product

Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel

Significant experience in a digital marketing role to manager level

Experience in using Eloqua, Adobe Analytics and Adobe Target

Analytical and questioning mindset

Solid experience of A / B web and email testing

PPC and SEO experience

Excellent time keeper, with ability to juggle multiple projects

Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders

Proven experience of hitting digital channel KPIs

Passion for digital marketing

Ability to communicate ideas clearly, effectively and persuasively

Database development and growth including segmentation and personalisation

Deadline and target driven

Excellent verbal and written communication skills

Qualifications

Minimum of 5 yearsexperience as Marketing Manager

Bachelor’s Degree or equivalent experience

Background Knowledge, Skills & Experience

Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.

Database development and growth including segmentation / advanced targeting.

Building relationships with partners and stakeholders.

Analytical and questioning mindset.

Significant exposure to design and print suppliers / agencies.

Strong copywriting skills.

Deadline and target driven.

Experience of working in a fast paced environment.

Excellent verbal and written communication skills in Both English & Arabic

Proficient in the use of MS Office including intermediate / advanced PowerPoint, Word and Excel.

Technology savvy. Able to quickly adopt and work with new technology solutions.

Desirable

Experience of using marketing automation technology (preferably Eloqua).

Experience of working with CMS platforms (but coding knowledge not required).

Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.

Experience of marketing analytics and reporting platforms (Google Analytics / Adobe or others).

Formal business / marketing higher education qualification.

Experience using Eloqua and / or Adobe Experience Manager.

Events marketing experience.

Additional Information

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.