Marketing Manager

BirdEye; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading retail technology company in Saudi Arabia is seeking a Marketing Manager to drive marketing strategies and brand positioning. The ideal candidate should have over 5 years of experience in marketing, particularly in SaaS or B2B, and strong digital marketing skills. Fluency in English and Arabic is essential. This role involves strategic campaign planning and enhancing brand presence across the region.

Qualifications

• 5+ years of experience in marketing, preferably SaaS, retail-tech, or B2B.
• Strong knowledge of digital marketing and brand management.
• Experience in the Saudi/GCC market is highly preferred.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Plan and manage multi-channel campaigns.
• Strengthen brand presence across KSA and GCC markets.
• Analyze marketing performance and optimize campaigns.

Skills

Digital marketing

Brand management

Performance marketing

Communication skills in English

Creative mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree

Job description

BirdEye is revolutionizing the retail industry in Saudi Arabia with an All-in-One Retail Platform that integrates payments, accelerates digital transformation, and empowers retailers to operate smarter. Our mission is to enhance efficiency and deliver data-driven customer experiences — in line with Saudi Vision 2030.

Role Overview

We are seeking a passionate and results-driven Marketing Manager to lead BirdEye’s marketing strategy, brand positioning, and demand generation efforts. The ideal candidate will combine creativity with analytical skills, and play a key role in driving awareness, customer acquisition, and retention.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with BirdEye’s business goals.
• Plan and manage multi-channel campaigns (digital, social, events, PR).
• Strengthen BirdEye’s brand presence across KSA and GCC markets.
• Manage content creation, messaging, and storytelling for B2B audiences.
• Analyze marketing performance, track KPIs, and optimize campaigns for ROI.
• Collaborate with sales, product, and partnerships teams to ensure go-to-market alignment.
• Lead BirdEye’s participation in key industry events (e.g., LEAP, NTDP, etc.).
• Oversee marketing budget, vendors, and agency relationships.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field. Master’s degree is a plus.
• 5+ years of experience in marketing (preferably SaaS, retail-tech, or B2B).
• Strong knowledge of digital marketing, performance marketing, and brand management.
• Excellent communication skills in English and Arabic.
• Creative mindset with data-driven decision-making ability.
• Experience in the Saudi/GCC market is highly preferred.