Marketing Manager

BSI; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the IT - Software Services sector is seeking a Marketing Manager in Saudi Arabia. This role involves driving sales pipeline growth through quality lead generation and executing comprehensive marketing strategies. Ideal candidates will have a proven track record in integrated marketing campaigns and excellent communication skills in English and Arabic.

Benefits

15-days annual leave

Paid sick leave

Health insurance

Life insurance

Flexible working hours

Ongoing training and development

Qualifications

• Demonstrated track record in planning and executing successful integrated marketing campaigns.
• Excellent level of written and spoken English; Arabic preferred.
• End-to-end event management experience with positive impact/ROI.

Responsibilities

• Lead the development and execution of the local annual marketing strategy.
• Produce and manage local marketing activities such as events and webinars.
• Integrate digital marketing strategies including PPC, SEO, and paid social media.

Skills

Integrated marketing campaigns

Event management

Digital marketing strategies

Lead generation

Collaboration

Education

Bachelor's degree in Marketing or related discipline

Tools

Marketing automation tools

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

About the role

The Marketing Manager will be responsible for driving the growth of the sales pipeline through quality lead generation activities. This role will focus on fostering close professional relationships with commercial colleagues, representing RS marketing within the Middle East region, and ensuring the successful execution of both traditional and digital marketing strategies. The primary objective is to create, execute, and optimize the local annual marketing plan for product certification utilizing a full spectrum of digital and traditional marketing channels. This position plays a critical role in increasing market share, revenue, and profitability through strategic marketing campaigns, events, partnerships, and data-driven digital marketing initiatives.

Responsibilities:

Lead the development and execution of the local annual marketing strategy and plan, aligning with the global strategy and focusing on key growth areas in territory.

Collaborate with global and regional teams to share local insights, ensuring global campaigns are adapted, optimized and deployed for specific market needs.

Produce and manage local marketing activities such as events, workshops, webinars, and seminars, in collaboration with regional industry associations to effectively reach target audiences.

Integrate digital marketing strategies including PPC, SEO, and paid social media campaigns to drive engagement and lead generation, leading to opportunities, sales and revenue.

Occasional travel is required for core meetings and events (up to 30%)

To be successful in the role, you will:

Demonstrated track record planning and executing successful integrated marketing campaigns.

Graduate (or equivalent) in Marketing or related discipline.

Excellent level of written and spoken English, Arabic preferred, other languages advantageous.

End to end event management experience, with demonstrable examples of event selection, planning and follow up with positive impact/ ROI.

Experience with marketing automation tools, creating emails and landing pages.

Industry experience within Product Certification relating to Building Materials and Fire is highly advantageous.

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 15-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, maternity leave, nursing leave, paternity leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

Company Industry

• IT - Software Services

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing Manager

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