Marketing Manager

Four Seasons Hotels and Resorts; Riyadh; On-site; USD 30,000 - 50,000; Full time

Job summary

A leading hotel in Riyadh seeks a Marketing and Communications Manager to enhance visibility and manage strategic initiatives. The role involves collaboration with various departments to develop marketing plans, oversee digital content, and maintain the hotel's online presence. Ideal candidates will have a strong background in hospitality marketing and digital strategies.

Qualifications

• Experience in hospitality marketing preferred.
• Strong analytical skills to assess marketing effectiveness.
• Ability to collaborate with various departments.

Responsibilities

• Develop and execute marketing initiatives to enhance visibility.
• Manage the hotel's digital content strategy and social media channels.
• Oversee online reputation management and competitive analysis.

Skills

Strategic thinking

Digital marketing

Content creation

SEO

Social media management

Education

Bachelor's degree in Marketing or related field

Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

An architectural icon in the heart of Saudi Arabia's vibrant capital, soaring over the city in the iconic Kingdom Tower, Four Seasons Hotel Riyadh is a buzzing hub at the forefront of style and sophistication. Redesigned interiors bring authentic Saudi heritage and craftsmanship to life, while our distinguished team provides a bespoke experience through thoughtful, personalized service and hospitality.

Purpose

To develop and execute strategic marketing and communication initiatives that enhance the Hotel's visibility, with a particular focus on Food & Beverage. This role collaborates closely with the PR Director and other departments to ensure alignment with the Hotel's business objectives and brand positioning.

Main Tasks and Responsibilities

1. Work with the PR Director on generating local awareness; and assist in the development of all in-house marketing initiatives as well as the development and execution of the annual marketing plan.
2. Along with the Dir. of PR & Communications, oversee the hotel's digital content strategy and manage the Hotel's F&B social media channels, creating relevant and engaging content and increasing follower engagement.
3. Maintain the Hotel website and ensure the hotel's web and app presence are aligned with the Hotel's positioning and business objectives, linking to other FS content channels where possible.
4. Overlook Hotel's online reputation management, including oversight of online reviews and monitoring the competition for market insights.
5. Assist in the development and execution of an annual Food & Beverage Marketing plan, based on guidelines provided in the annual plan instructions.
6. Work closely with Rooms, F&B, and Spa teams to develop promotional activities and calendars to stimulate revenue opportunities. Maintain positive relationships with other departments.
7. Identify the effectiveness and impact of current marketing initiatives through tracking and analysis, and optimize accordingly.
8. Develop relationships with other luxury brands and explore partnership opportunities.
9. Collaborate with graphic designers to develop or edit marketing materials, including advertisements, collateral, and direct mailers.
10. Manage relationships with creative agencies, assist with marketing briefs, and follow up on projects.
11. Use a strategic approach to oversee the Hotel's community relations, CSR, and sustainability initiatives.
12. Assist the Director of Marketing with SEO, digital marketing, PPC, e-commerce, and media shoots to ensure messaging and creative consistency.
13. Stay informed of market trends and competition's marketing activities, implementing necessary changes.
14. Leverage F&B social media channels to amplify key messages and activities, enhancing search visibility and strategic communication.

Confidentiality

• While working for the Company, there will be access to confidential information concerning the Company, guests, and employees. It is vital that all such information remains confidential and is not disclosed outside the Company, guests, and employees, unless authorized. Refer to the Employee Handbook for full policy details.