Marketing Manager

Informa PLC; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Informa PLC is seeking a Marketing Manager for LEAP East to drive marketing strategies and achieve objectives. You will work in a dynamic environment, managing campaigns across multiple channels while leading a team, with opportunities for personal growth and impact in the events sector.

Benefits

Medical Insurance for individual and family

25 days annual leave

Remote working on Sundays

1 month working anywhere per year

Residency visa with yearly dependent fees

Annual flight allowance for expats

Paid flight to Riyadh for individual and family

30 days accommodation or payment upon arrival

Reimbursement for shipping goods up to SAR 2,500

Qualifications

• Fluent in Mandarin Chinese and English.
• Strong analytical skills and data-driven approach.
• Deadline-driven with ability to work in a fast-paced environment.

Responsibilities

• Own and drive marketing strategy for inbound and outbound campaigns.
• Monitor campaign performance through data analytics.
• Provide guidance and inspiration to digital marketing team members.

Skills

Digital marketing

Data analysis

Copywriting

Communication

SEO

PPC

Marketing automation

CMS platforms

Marketing analytics

Events marketing

Education

Bachelor's Degree or equivalent experience

Tools

MS Office

Eloqua

Google Analytics

Adobe Analytics

Job description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP , the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global , which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat , as well as establishing Saudi-born brands, such as InFlavour , a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences . We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within ahighly dynamic businesswiththe energy and style of a start-up
• Be part ofbuilding a businessthat islaunching new products and eventsat scale
• Grab an opportunity to accelerate your career and make a real impact.

About LEAP East

LEAP East serves as a bridge between Saudi Arabia and East Asia, connecting Saudi-born innovation with Asia's most dynamic tech ecosystems. This powerful platform forges public-private partnerships, unlocks cross-border capital, and accelerates digital transformation across industries.

Your Role

As Marketing Manager for LEAP East, you will design and deliver critical aspects of our marketing strategy to achieve commercial objectives and revenue targets through brand development, customer segmentation, data analytics, campaign planning, and multi-channel optimisation.

Key Responsibilities

• Own and drive marketing strategy, including planning, implementation, and optimisation for both inbound and outbound campaigns
• Deliver on strategic KPIs by driving online traffic, leads, and conversions
• Develop and execute paid and organic marketing campaigns across multiple channels
• Optimise SEO strategies and collaborate with content teams to create high-quality, relevant content

Analysis & Insight:

• Monitor campaign performance through data analytics
• Identify trends and insights to optimize spend and performance
• Share relevant insights with wider marketing team and senior management

Leadership:

• Manage digital marketing team members to successfully implement campaign strategies
• Provide guidance, feedback, and inspiration to direct reports

Qualifications

Requirements

• Fluent in Mandarin Chinese and English
• Bachelor's Degree or equivalent experience
• Thorough understanding of digital marketing (PPC, SEO, online advertising)
• Strong analytical skills and data-driven approach
• Experience with database development, segmentation, and targeting
• Excellent copywriting and communication skills
• Proficient in MS Office suite
• Deadline-driven with ability to work in a fast-paced environment
• Experience with marketing automation technology (preferably Eloqua)
• Knowledge of CMS platforms
• Familiarity with marketing analytics platforms (Google Analytics/Adobe)
• Events marketing experience
• Experience in the tech sector

Additional Information

What you will get

Core Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 1 month every year
• Residency visa, including yearly dependent fees
• Individual annual flight allowance for expats

Local Relocation Package*:

• Paid flight to Riyadh – individual and family
• 30 days accommodation or suitable serviced apartment from the arrival date, or a one-off paymentof SAR 5,000
• Up to SAR 2,500 reimbursement of shippinggoods/excess baggage costs

*If eligible

International Relocation Package*:

• Paid flight to Riyadh – individual and family
• 60 days of accommodation or suitable servicedapartment from your arrival date, or a one-offpayment of SAR 5,000
• Up to SAR 2,500 reimbursement of shippinggoods/excess baggage costs
• Paid flight home for individual and end-of-service gratuity payment when leaving the company (ifapplicable)