Marketing Manager

Areeb; Riyadh; On-site; SAR 150,000 - 250,000; Full time

Job summary

A leading company in the Riyadh region seeks a Marketing Manager to lead innovative marketing strategies and enhance the brand presence in the luxury chocolates sector. The ideal candidate will have extensive experience in strategic marketing, proven leadership skills, and a strong analytical background to guide the marketing team in achieving measurable results across various platforms.

Qualifications

• A minimum of 5 years of experience in marketing, including 3 years in a leadership position.
• Proven experience in digital marketing, campaign management, and market data analysis.
• Proficiency in Arabic and English required.

Responsibilities

• Lead and execute comprehensive marketing strategies for growth in luxury chocolates.
• Coordinate marketing efforts to enhance brand presence and customer loyalty.
• Monitor campaign performance and develop marketing plans aligned with business goals.

Skills

Leadership

Strategic Thinking

Team Management

Digital Marketing

Market Analysis

Customer Loyalty

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

We are in the process of recruiting a Marketing Manager to join our client team in Riyadh.

Job Summary

Marketing Manager to lead and execute comprehensive marketing strategies, enhance brand presence, and drive growth in the luxury chocolates and sweets sector. Responsibilities include coordinating marketing efforts, increasing customer loyalty, aligning marketing objectives with business goals, and overseeing advertising campaigns. Strong leadership, strategic thinking, and team management skills required.

Responsibilities

• Leading, developing, and executing the comprehensive marketing strategy for the company.
• Enhancing the growth and presence of the brand within the kingdom and achieving expansion goals.
• Supporting the brand's position as a leading company in the field of luxury chocolates and sweets.
• Coordinating marketing efforts to ensure message consistency and enhance brand image.
• Working on increasing customer loyalty and delivering a distinctive and consistent experience across all touchpoints.
• Linking marketing objectives to the company's overall business goals and ensuring their integration.
• Directing the marketing team towards innovation, efficiency, and achieving measurable results.
• Developing and executing annual marketing plans in line with the company's vision and goals.
• Developing a brand strategy that fits the target audience and competitors.
• Conducting continuous market analysis to understand consumer trends and competition.
• Analyzing competitors' strategies in terms of offerings, pricing, and campaigns.
• Designing measurement tools such as NPS and customer satisfaction measurement programs and market segmentation.
• Providing data-driven marketing reports to support business decisions.
• Leading digital and field advertising and promotional campaigns to boost sales.
• Supervising the design and production of all printed and digital marketing materials.
• Implementing the annual marketing calendar, including seasonal events and promotions.
• Collaborating with the design team and agencies to successfully execute campaigns.
• Monitoring campaign performance, analyzing results, and providing reports to management.
• Ensuring consistency of visual identity and marketing messages across all platforms.
• Overseeing customer experience in stores and online platforms and continuously improving it.
• Monitoring NPS indicators and promptly responding to customer feedback.
• Developing and implementing a loyalty program to enhance repeat purchases and customer loyalty.

Requirements

• A minimum of 5 years of experience in marketing, including 3 years in a leadership position, preferably within the luxury food sector or retail trade.
• Proven experience in digital marketing, campaign management, market data analysis, and product launches.
• Proficiency in Arabic and English (reading, writing, and speaking).
• Strong skills in leadership, strategic thinking, and team management.
• Bachelor's degree in Marketing, Business Administration, or a related field.