Marketing Manager

DMG Events; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in event management seeks a Marketing Manager to design and deliver successful marketing campaigns for exhibitions and conferences. The ideal candidate will have 2-3 years of experience, strong digital marketing skills, and the ability to effectively manage marketing strategies and budgets.

Qualifications

• 2-3 years experience in exhibitions marketing.
• Strong knowledge of digital marketing techniques.
• Arabic written and spoken is a must.

Responsibilities

• Create and implement integrated marketing strategies.
• Manage marketing budgets and monitor spending.
• Analyze and report on campaign performance.

Skills

Digital marketing

Communication

Project management

Creativity

Analytical skills

Education

BBA/BSc/MSc/MBA degree in Marketing or related field

Tools

Google Analytics

Power BI

SalesForce

Adestra

Emarsys

Job description

Bachelor of Business Administration(Management), Master of Science

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Purpose & Context: To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPIs.

Main Duties & Responsibilities:

• Create and implement an integrated marketing strategy and drop schedule for the design & hospitality portfolio (including exhibitor, conference, and visitor campaigns, as well as special events).
• Use the full marketing mix to promote the exhibition and workshops by the marketing strategy and overall business objectives.
• Identify the target universe and key segments within the target universe.
• Develop personas, value propositions, and messaging for each of the key segments.
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, etc.)
• Work with the Exhibition Director/SMM to manage marketing budgets, allocate resources, and monitor spending for optimal ROI.
• Ensure show websites are fully up to date with latest information in accordance with campaign cycle.
• Strategic database build.
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Use all media tools such as social platforms (organic & paid), PPC, explore new marketing channels.
• Copywrite and proof all marketing materials (in conjunction with Exhibition Director/SMM if needed) in line with the content calendar and messaging.
• Update and adhere to agreed marketing budget.
• Analyse previous marketing campaigns and KPI s to execute targeted data/campaign selections.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
• Monitor and adjust digital marketing activity based on performance metrics.
• Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign performance.
• Envision and copywrite marketing materials in line with the content calendar and messaging.
• Coordinate the design and production of all marketing materials required to deliver the events. Ensure brand consistency across these materials, aligning with company values and identity.
• Support show teams with market research and collaterals needed to pitch and manage strategic partnerships at government and private sector levels.
• Collaborate with sales, content, and operation teams for aligned efforts.

Qualifications, Experience, & Skills:

• Minimum 2-3 years experience in exhibitions marketing is necessary.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Experience in the Middle East market is a plus.
• Arabic written and spoken is must.
• Ability and willingness to travel for business and events.
• Strong knowledge of digital marketing, including SEO, SEM, email marketing, and analytics.
• Experience with the following tools is a plus: Adestra or Emarsys, PowerBI, SalesForce, Google Analytics, social media business manager suites.
• A sense of aesthetics and a love for great copy and witty communication.
• Up to date with the latest trends and best practices in 360 marketing and measurement.
• Excellent communication and project management skills, with the ability to handle multiple projects in a fast-paced environment.
• Creative thinker with a keen eye for detail and design.
• BBA/BSc/MSc/MBA degree in Marketing or related field.

Company Industry

• Advertising
• PR
• Event Management

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing Manager

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