Marketing Manager

WSP Global Inc.; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading engineering consulting firm is seeking a Marketing Manager to shape and deploy growth marketing strategies in the Middle East. The role involves translating global marketing strategies into local initiatives, engaging with key stakeholders, and enhancing brand awareness. Candidates should have a Bachelor's degree in marketing or business administration, along with 8+ years of B2B marketing experience. Excellent communication skills in English are vital, and knowledge of AI tools is an asset. This role offers a chance to work on landmark projects and make a significant impact in the industry.

Qualifications

• 8+ years of experience in B2B or services marketing.
• Strong experience in full marketing mix engagement.
• Excellent verbal and written English communication skills.

Responsibilities

• Translate global marketing strategies into local initiatives.
• Deliver marketing initiatives for regional growth areas.
• Report on the performance of marketing initiatives.

Skills

Interpersonal skills

Communication skills

Project management

B2B marketing strategies

Stakeholder engagement

Creative thinking

Education

Bachelor's degree in marketing or business administration

Tools

Marketing and communication technologies

AI tools

Job description

What if you could shape a career as unique as you? At WSP, you can always find opportunities to grow and do what matters to you. Make the most of our global reach to discover new challenges and chances to work with diverse, talented individuals who will help you expand your horizons.

The Marketing Manager plays a key role in delivering WSP’s growth marketing strategy within the Middle East Region. This role is responsible for shaping and deploying marketing plans aligned with WSP’s strategic objectives, brand, and business targets. The Marketing Manager delivers marketing strategies and tactics to ensure brand awareness and business growth in the Middle East, in alignment with WSP’s global brand and global strategic action plan.

Through this work, the Marketing Manager actively contributes to the achievement of the marketing team’s objectives: increasing brand awareness and familiarity, supporting business development, work winning and contributing to talent acquisition.

Responsibilities

• Translate global and regional marketing strategies into locally relevant initiatives for the Middle East market.
• Shape and deliver marketing initiatives to support regional growth areas as well as work winning strategies.
• Build and maintain strong partnerships with key sector stakeholders.
• Regularly report on the performance (ROI) of marketing initiatives.
• Collaborate with Marketing and Communications colleagues globally and in corporate services.
• Ensure all initiatives adhere to established processes, deadlines, and budgets.

Qualifications

• Bachelor’s degree in marketing or business administration, with 8+ years of shaping and deploying B2B or services marketing strategies.
• Strong interpersonal skills and significant experience in working with senior leadership teams and other key stakeholders.
• Strong experience in engaging clients through the full marketing mix.
• Excellent verbal and written communication skills in English (and if possible, also in Arabic).
• Excellent knowledge of marketing and communication technologies and tools including AI.
• Experience in a global engineering consulting or similar environment is an asset.
• Ability to work autonomously and lead projects with minimal supervision.
• Excellent project management skills and business acumen, and ability to manage competing priorities.
• Experience collaborating with global teams and senior leaders.
• Creative and innovative thinker – you are responsive to the marketing industry changes and are constantly adapting to the evolving channels, tactics and opportunities.
• Strong interest in developing knowledge of current marketplace trends.
• Based/ located in the Middle East (KSA).

Imagine a better future for you and a better future for us all.

Work on landmark projects around the world and embrace opportunities to make an even bigger impact in the communities you care about. What if you could do the best work of your life and create a legacy for yourself?