Marketing Manager

National Blood & Cancer Center - NBCC; Riyad Al Khabra, Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading healthcare organization is seeking a Marketing Manager to develop and implement marketing strategies that promote their services. The ideal candidate will have a strong background in marketing management, particularly in the healthcare sector, and be proficient in digital marketing tools. This role involves analyzing market trends, managing campaigns, and collaborating with various teams to align marketing efforts with business goals.

Qualifications

• 3-5 years of experience in Marketing Management, preferably in healthcare.
• Strong knowledge of digital marketing tools and techniques.

Responsibilities

• Develop and execute marketing strategies and campaigns.
• Conduct market research and analyze campaign performance metrics.
• Collaborate with cross-functional teams and manage marketing content.

Skills

Communication

Strategic Thinking

Data Analysis

Digital Marketing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

Marketing Analytics Tools

Job description

Basic Functions:

• Develop and execute comprehensive marketing strategies and campaigns to promote our services.
• Conduct market research to identify trends, customer preferences, and competitive landscape specific to the health care industry.
• Ensuring effective allocation of resources.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Strong experience in managing and coordinating industry events and promotional activities.
• Supervise, create, manage and update content for various marketing channels, including digital (social media, email, website), print, and events tailored to the health care market.
• Analyze campaign performance metrics and adjust strategies to improve results.
• Build and maintain relationships with external partners, agencies, and vendors in the health care sector.
• Stay updated on industry trends and emerging marketing technologies to enhance marketing effectiveness.
• Ensures compliance with company standards with company logo and consistency of marketing products.

Qualifications:

Bachelor’s degree in marketing (preferred), Business Administration.

Experience & Other Qualifications:

• Has proven experience (3-5 years) in Marketing Management, preferably in the health care industry.
• Has a deep understanding of market trends and customer needs.
• Possesses strong knowledge of digital marketing tools and techniques.
• Has excellent communication and interpersonal skills.
• Has the ability to think strategically and creatively to solve problems.
• Is proficient in data analysis and the use of marketing analytics tools.
• Is fluent in English (oral and written) - with Arabic being a plus.