Marketing Manager

National Blood & Cancer Center - NBCC; Riyad Al Khabra; On-site; SAR 150,000 - 180,000; Full time

Job summary

A leading health care institution is seeking a Marketing Manager to develop and execute marketing strategies. The role involves market research, campaign performance analysis, and collaboration with cross-functional teams to align efforts with business goals. Ideal candidates have a bachelor's degree in marketing and 3-5 years of experience in marketing management, preferably within the healthcare industry.

Qualifications

• Bachelor's degree in Marketing or Business Administration preferred.
• 3-5 years experience in Marketing Management in the healthcare sector.
• Proficient in digital marketing tools and techniques.

Responsibilities

• Develop and execute comprehensive marketing strategies and campaigns.
• Conduct market research to identify trends and customer preferences.
• Manage content across various marketing channels.

Skills

Digital marketing tools

Communication

Data analysis

Interpersonal skills

Creative problem-solving

Education

Bachelor’s degree in marketing

Bachelor’s degree in Business Administration

Job description

Basic Functions:

• Develop and execute comprehensive marketing strategies and campaigns to promote our services.
• Conduct market research to identify trends, customer preferences, and competitive landscape specific to the health care industry.
• Ensuring effective allocation of resources.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Strong experience in managing and coordinating industry events and promotional activities.
• Supervise, create, manage and update content for various marketing channels, including digital (social media, email, website), print, and events tailored to the health care market.
• Analyze campaign performance metrics and adjust strategies to improve results.
• Build and maintain relationships with external partners, agencies, and vendors in the health care sector.
• Stay updated on industry trends and emerging marketing technologies to enhance marketing effectiveness.
• Ensures compliance with company standards with company logo and consistency of marketing products.

Qualifications:

Bachelor’s degree in marketing (preferred), Business Administration.

Experience & Other Qualifications:

• Has proven experience (3-5 years) in Marketing Management, preferably in the health care industry.
• Has a deep understanding of market trends and customer needs.
• Possesses strong knowledge of digital marketing tools and techniques.
• Has excellent communication and interpersonal skills.
• Has the ability to think strategically and creatively to solve problems.
• Is proficient in data analysis and the use of marketing analytics tools.
• Is fluent in English (oral and written) - with Arabic being a plus.