Marketing Manager

Lalamove; Riyad Al Khabra; On-site; SAR 120,000 - 240,000; Full time

Job summary

An innovative company is seeking a dynamic Marketing Manager to lead marketing efforts in Saudi Arabia. This role involves developing and implementing strategic marketing plans to drive awareness, user acquisition, and retention. The successful candidate will optimize marketing campaigns across various channels, derive insights from data, and collaborate with local and regional teams. Join this fast-paced environment where your contributions will significantly impact the growth of a leading logistics platform. If you're passionate about marketing and ready to make a difference, this opportunity is for you!

Qualifications

• 5+ years of marketing experience with a proven track record.
• Data-driven with experience in ROI-focused organizations.

Responsibilities

• Drive marketing success across full funnels in KSA.
• Manage marketing campaigns and optimize channel performance.

Skills

Data Analysis

Digital Marketing

Customer Acquisition

Marketing Strategy

Team Leadership

Multitasking

Tools

Facebook Ads

Google Ads

CRM Tools

Job description

Lalamove is launching its operations to the Kingdom of Saudi Arabia - Riyadh.

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best, and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, the Middle East, and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!

We are now seeking a high-caliber Marketing Manager based in Riyadh. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding member of the UAE team, you will be leading the local marketing team and collaborating closely with the rest of the local and regional stakeholders to achieve marketing excellence.

What you will do:

• Responsible for the marketing success in KSA across full funnels.
• Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of orders, cost control (e.g., CAC), etc.
• Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned.
• Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
• Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities.
• Oversee and grow the marketing team department, constantly identifying revenue and partnership opportunities.
• Collaborate with functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution, or any other appropriate functions as required.

Knowledge and Skills:

• 5+ years of working experience and a proven track record of success.
• Prior experience in a marketing-related role in a tech company is a plus.
• Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.
• Proficient with marketing technology tools and able to turn marketing data into actionable insights.
• Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles would be highly preferred.
• Organized, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment.
• Team player with start-up spirit and able to fit in a diversified and dynamic working environment.
• Excellent command in written and spoken English and Arabic.