Marketing Manager

Food People; Jeddah, Makkah Al Mukarramah; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading FMCG business in Saudi Arabia seeks a Marketing Manager to enhance brand identity and market presence. This role entails managing marketing campaigns, analyzing consumer data, and ensuring brand consistency across all channels. The ideal candidate will possess strong FMCG marketing experience, specifically within the beverage sector, and deep insights into the Saudi and GCC markets.

Qualifications

• Strong FMCG experience in marketing and branding.
• Minimum of 7 years of work experience in marketing.
• Experience in the beverage industry preferred.
• Deep understanding of the Saudi market and GCC consumer behavior.

Responsibilities

• Define brand architecture and value propositions across product categories.
• Design and oversee multi-channel marketing campaigns.
• Lead market and consumer data analysis.
• Monitor marketing performance against KPIs.

Skills

Brand Management

Marketing Strategy

Consumer Engagement

Data Analysis

Project Management

Job description

About the role

Food People is working with a fast-growing FMCG business in Saudi Arabia to find a creative and hands-on Marketing Manager. In this role, you will play a central role in managing brand equity, consumer engagement, and marketing effectiveness for the company’s portfolio, while shaping its brand identity and market presence.

Key Responsibilities

• Define and refine brand architecture, value propositions, and positioning across multiple product categories.
• Design and oversee multi-channel marketing campaigns tailored to target audiences.
• Lead the analysis of market and consumer data to inform branding decisions.
• Collaborate with internal teams to ensure consistent brand messaging across all touch points.
• Act as a brand guardian across product lines, ensuring adherence to positioning and quality standards.
• Monitor marketing performance against KPIs and propose enhancements where needed.
• Present marketing plans based on performance and market intelligence.
• Manage relationships with creative, media, and research agencies maintaining brand standards.

Key Ingredients

• In accordance with regulations of Saudi Arabia, this position is open to nationals only.
• Strong FMCG experience in marketing and branding.
• Minimum of 7 years of work experience in marketing.
• Experience in the beverage industry is preferred.
• Deep understanding of the Saudi market and wider GCC consumer behaviour.
• Hands-on, adaptable and confident working in entrepreneurial, high-growth businesses.
• Skilled in managing multiple projects, stakeholders and agency partners simultaneously.

*Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.