Marketing Manager

Lyftclick; Jeddah; On-site; USD 30,000 - 50,000; Full time

Job summary

A leading company in Jeddah seeks a Marketing Manager to drive traffic and develop impactful marketing strategies. This role involves managing campaigns, analyzing performance metrics, and creating engaging content to connect with target audiences. The position requires a degree in Marketing and proven marketing experience.

Qualifications

• Demonstrable experience in marketing with potential to learn.
• Experience in identifying target audiences and leading campaigns.
• Solid knowledge of analytics tools and online marketing trends.

Responsibilities

• Develop strategies to increase traffic and awareness for the company.
• Manage marketing campaigns from ideation to execution.
• Analyze consumer behavior to adjust advertising campaigns.

Skills

Content Creation

Performance Analysis

Social Media

Copywriting

Lead Generation

Marketing Analytics

Education

BSc / MSc degree in Marketing or related field

Tools

Google Analytics

Google Adwords

Job description

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc / MSc degree in Marketing or related field