Marketing Manager

مراكز إرادة للتأهيل الطبي; Al Ahsa Governorate; On-site; SAR 100,000 - 140,000; Full time

Job summary

مراكز إرادة للتأهيل الطبي تبحث عن مدير تسويق لقيادة فرق التسويق وتطوير استراتيجيات مبتكرة لزيادة الوعي بالعلامة التجارية. تتضمن المسؤوليات تصميم وتنفيذ الحملات الإعلانية وإدارة المحتوى. الفرصة للمحترفين الديناميكيين في مجال الرعاية الصحية لتحقيق تأثير إيجابي.

Qualifications

• Au moins 5 ans d'expérience en marketing, dont 2 ans dans un rôle de direction.
• Expérience dans le secteur de la santé ou de la réhabilitation appréciée.
• Capacité à prendre des décisions basées sur des données.

Responsibilities

• Diriger l'équipe marketing pour atteindre les objectifs fixés.
• Gérer la coordination des campagnes publicitaires multi-canaux.
• Analyser les performances des campagnes et ajuster les stratégies.

Skills

Gestion de l'équipe

Créativité

Analytique

Communication écrite

Gestion de projet

Education

Licence en Marketing ou Administration des affaires

Tools

Google Analytics

Outils de gestion des médias sociaux

Plateformes de marketing par email

Job description

About Eradah Medical Rehabilitation Centers:

Eradah Medical Rehabilitation Centers is CARF-accredited and a leading provider of comprehensive rehabilitative care in Saudi Arabia. Founded in 2016 and based in Dammam, Eradah has grown into a trusted network of modern rehabilitation facilities offering multidisciplinary services – from physical and pediatric therapy to occupational therapy, speech & language therapy, and psychological counseling. Our mission is to empower patients on their journey to recovery by providing expert care with the latest therapeutic techniques in a positive, motivational environment. We pride ourselves on our “Will. Rehab. Heal.” philosophy: strengthening our patients’ willpower, delivering high-quality rehab services, and helping them heal to reclaim their quality of life. Through this mission-driven approach, Eradah has made a significant impact in the rehabilitation field across the region, improving countless lives with compassion, innovation, and excellence in care.

Job Objective:

The Marketing Manager will oversee the marketing department at Eradah Medical Rehabilitation Centers, develop innovative marketing strategies, enhance brand awareness, and increase the number of clients through effective advertising campaigns and attractive content design. The role involves leading the marketing team, coordinating campaigns, and working closely with external agencies to ensure that the center’s services are effectively promoted to the target audience.

Key Responsibilities and Duties:

Marketing Unit Management:

• Lead and guide the marketing team to achieve set objectives and ensure alignment with organizational goals.
• Develop comprehensive annual marketing plans that support the center’s vision and overall strategic direction.
• Coordinate marketing activities between different departments within the center to ensure cohesive messaging and consistent execution.

Launching Advertising Campaigns:

• Design, implement, and manage advertising campaigns across various channels, including digital, traditional, and social media.
• Collaborate with external agencies, designers, and vendors to ensure that all campaigns meet high standards of quality and creativity.
• Continuously monitor and analyze the performance of campaigns, adjusting strategies as needed to optimize outcomes and maximize return on investment.

Content Design:

• Oversee the creation and design of promotional materials, ensuring they align with the center's identity and effectively communicate key services.
• Work closely with design teams to produce visual content that resonates with target audiences and attracts potential clients.
• Write engaging and effective marketing copy that accurately reflects the center’s values and services, appealing to both existing and potential clients.

Performance Analysis and Reporting:

• Utilize various analytical tools to monitor campaign performance and identify trends, opportunities, and areas for improvement.
• Provide periodic reports to management on campaign results, key insights, and recommendations for future strategies.
• Conduct market research to gather insights into customer needs, preferences, and behaviors to inform decision-making and optimize marketing efforts.

Community Engagement:

• Build strong relationships with the local community to increase awareness of the center’s services and its impact on the community’s well-being.
• Organize and participate in community events, workshops, and outreach programs to engage potential clients and raise the center’s visibility.
• Collaborate with local institutions, organizations, and influencers to enhance the center's presence and reputation within the community.

Team Training and Development:

• Develop and nurture the skills of marketing team members through training, mentoring, and regular feedback.
• Foster a culture of innovation, creativity, and excellence within the team to ensure the development of cutting-edge marketing campaigns.
• Set individual and team performance objectives, monitor progress, and evaluate results to ensure goals are met and exceeded.

Required Qualifications:

• Education: A Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or leadership role, preferably within the healthcare or rehabilitation sector.
• Skills:
• Strong leadership and team management skills.
• Proven experience in designing and executing successful marketing campaigns across multiple channels.
• Creative thinking and the ability to innovate in developing marketing strategies and content.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing platforms).
• Strong organizational and project management skills.
• Ability to analyze data, assess performance, and make data-driven decisions.

Personal Attributes:

• A strategic thinker with a passion for marketing and a deep understanding of brand management.
• Strong interpersonal skills with the ability to collaborate effectively with internal teams, external agencies, and community stakeholders.
• A self-starter who thrives in a fast-paced environment, managing multiple projects and deadlines with ease.

If you are a dynamic and results-driven marketing professional, passionate about healthcare and rehabilitation, we invite you to apply for the Marketing Manager role at Eradah Medical Rehabilitation Centers. This is a unique opportunity to shape the future of our brand and make a significant impact on client engagement and satisfaction.

Apply now and join a team that is dedicated to improving lives through effective and creative marketing initiatives!