Marketing Lead Respiratory - Greater Gulf MCO

Marketing Lead Respiratory - Greater Gulf MCO

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Locations: Riyadh, Dubai

Time type: Full time

Posted on: Posted 3 Days Ago

Time left to apply: End Date: April 28, 2025 (4 days left to apply)

Job title: Marketing Lead Respiratory - Greater Gulf MCO

• Location: Riyadh

• Job type: Permanent, Full time

About the job

Responsible for a key component of the Specialty Care Business Unit Innovative growth platform by building indications within the Immunology franchise.

To achieve success, it is critical that the Marketing Lead:

• Successfully leads commercial operations of a brand/indications throughout their life cycle stages by effective planning and execution around the marketing mix including; Product, Price, Place and Promotion ensuring Customer Satisfaction at a profitable basis.

• Provides overall direction and vision for the sales team through inspirational coaching to develop the team’s scientific, operational and business performance as well as lifting their selling capabilities.

• Supports the sales force to drive patient-focused activities across Gulf in alignment with Sanofi values acting as a real partner with the Healthcare community.

KEY RESULTS / ACCOUNTABILITIES

1. Insights

   • Discovers insight and foresight using multiple sources including; direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context.

   • Identifies internal customer’s insights including field force and other cross-functional teams.

2. Growth Identification

   • Conducts Business Assessments to understand the brand / portfolio competitiveness and market attractiveness.

   • Identifies and aligns growth opportunities with the regional and global brand strategy.

   • Continuously scans for opportunities to leverage business growth through sales volumes, profits and patient shares.

3. Brand Differentiation

   • Develops and validates a differentiated Brand Positioning and value proposition that is sustainable and competitive.

   • Defines Brand Identity Guidelines that describe how the brand is meaningfully and consistently brought to life.

   • Ensures the brand continues to be relevant and competitive, maximizing the asset throughout the lifecycle. Builds a credible competitor strategy for the brand.

   • Builds the required scientific evidence to support the brand differentiation.

4. Planning and Execution

   • Develops Brand Marketing Plan in alignment with the local, regional and global strategies.

   • Drives tailored route to market strategies for new launches.

   • Defines and Monitors appropriate KPIs to assess product performance including sales and team activities.

   • Ensures proper implementation of brand plan with clear identification of opportunities and applying necessary risk mitigation plans.

   • Designs the Brand Campaign with different mix of activities including Details aid, DSA, Local Meetings, Local Congresses and External Expert Programs in alignment with the brand strategy.

   • Ensures new product launches follow strictly launch excellence and governance practices.

   • Monitors performance on a monthly basis and takes corrective actions to ensure business results are delivered.

   • Formulates end-to-end patient solutions to ensure patient process simplification and adherence.

   • Ensures securing brand/portfolio supply through frequent insightful long-range demand planning.

   • Full P&L management with cost-conscious expenditure and resource allocation to ensure a healthy BOI.

5. Value and Access

   • Develops a deep understanding of the range of payers and regulators that determine access of their brands.

   • Formulates and rolls out a competitive pricing strategy to ensure brand/portfolio’s market competitiveness and profitability.

   • Uses insight to anticipate win-win solutions at the time of negotiation and engagement.

   • Manages a process of putting together a range of evidence-based plans to deliver more access.

   • Integrates solutions with clinical development and brand campaigns.

6. Digital Marketing

   • Designs, plans and executes integrated digital marketing campaigns, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.

   • Drives a comprehensive GTM agenda with robust planning and execution.

   • Leverages GTM execution with relevant mindset among all stakeholders.

   • Grows Digital contribution in GTM touch points with relevant channels and resources.

7. Stakeholder Management

   • Develops External Experts and thought leaders’ engagement plans in alignment with Medical counterparts for excelling in field implementation.

   • Engages with internal and external partners to use resources in a coordinated way in order to develop and execute activities on time, aligned to business strategies and priorities including HR, Medical, Finance, Procurement, IT and Business Excellence Team.

   • Conducts effective internal meetings and interactions to drive business output including Brand Team Meeting, Operational plans, monthly performance review meetings and other relevant meetings.

   • Participates in the above country reviews and network to align local strategies and to represent local opportunities and progress.

8. Financial Acumen

   • Uses and interprets data to inform and make robust strategic and investment decisions.

   • Tracks and evaluates performance against target Performance Measures and targets.

   • Leverages learnings to improve short and long-term business performance.

   • Demonstrates ability to produce robust and accurate financial forecasts aligned with different stakeholders.

   • Robust P&L management to ensure profitability and rewarding BOI.

   • Ensures all appropriate activities are delivered within P&L responsibility for the region.

9. Maintain Compliance

   • Abides by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.

10. People Leadership

    • Develops and collaborates with the Area Manager, the team of Key Account Managers focusing on Knowledge and skills.

    • Trains the team to achieve certification standards in disease and product knowledge.

    • Maintains a positive working environment; collaborative teamwork and inspiring performance-driven culture.

    • Supports high performance team through proper performance management based on agreed priorities.

    • Ensures team readiness and provides support in the field to warrant team is fully equipped with necessary tools to drive performance.

    • Enriches team intellectual capital through identification, development, and retention of talents.

    • Positions Sanofi as a partner of choice for External Experts and thought Leaders through patient focus and high-quality disease & Product Knowledge.

11. Ethical Leadership

    • Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.

    • Escalates any decisions, or seeks the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role.

12. Environmental and Safety Leadership

    • Supports and conforms to Company safety rules and procedures to ensure a safe and healthy working environment.

    • Reports any accident, incident or near miss, whether it be of personal injury or property damage.

    • Assists in the investigation of accidents with the objective of introducing measures to prevent recurrence.

    • Thoroughly reads all safety documentation issued by the Company and complies with its requirements. Escalates any doubts or uncertainties to their supervisor and/or manager.

About you

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS:

Education Level:

• Bachelor’s degree preferably in Pharmacy/Medicine.

• MBA or Academic Marketing Degree is preferable.

Mandatory Experience:

• Minimum of 5 years Marketing experience in pharmaceuticals.

• Minimum 3 years of Biologics experience in the Greater Gulf.

• Specialty care experience.

• Product launch experience.

Additional Expertise considered as a plus:

• Immunology Experience: Dermatology or Respiratory.

Skills:

• High learning agility and ability to perform under pressure with multi-tasking skills.

• Pro-active with a sense of urgency, demonstrating leadership and effectiveness in a matrix organization.

• Professional analytical thinking and problem-solving approach.

• Project management skills and Planning capability.

• Strong presentation and general communication skills (written, verbal and listening).

• Forecasting, Planning and Budgeting Skills.

• Enthusiasm for working in collaborative, cross-functional teams.

COMPETENCY REQUIREMENTS:

• Act for Change: Advanced.

• Cooperate Transversally: Advanced.

• Develop People Self / Other: Advanced.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi.

Why Sanofi

As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.