Marketing Lead Respiratory

Job title: Marketing Lead Respiratory - Greater Gulf MCO

Location: Riyadh

Job type: Permanent, Full time

About the job

Responsible for a key component of the Specialty Care Business Unit Innovative growth platform by building indications within the Immunology franchise.

To achieve success, it is critical that the Marketing Lead:

1. Successfully leads commercial operations of a brand/indications throughout their life cycle stages by effective planning and execution around the marketing mix including; Product, Price, Place and Promotion ensuring Customer Satisfaction at a profitable basis.
2. Provides overall direction and vision for the sales team through inspirational coaching to develop the team’s scientific, operational and business performance as well as lifting their selling capabilities.
3. Supports the sales force to drive patient-focused activities across Gulf in alignment with Sanofi values acting as a real partner with the Healthcare community.

KEY RESULTS / ACCOUNTABILITIES

1. Insights
   Discovers insight and foresight using multiple sources including; direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context. Identifies internal customer insights including field force and other cross-functional teams.
2. Growth Identification
   Conducts Business Assessments to understand the brand/portfolio competitiveness and market attractiveness. Identifies and aligns growth opportunities with the regional and global brand strategy. Continuously scans for opportunities to leverage business growth through sales volumes, profits and patient shares.
3. Brand Differentiation
   Develops and validates a differentiated Brand Positioning and value proposition that is sustainable and competitive. Defines Brand Identity Guidelines that describe how the brand is meaningfully and consistently brought to life. Ensures the brand continues to be relevant and competitive, maximizing the asset throughout the lifecycle. Builds a credible competitor strategy for the brand. Builds the required scientific evidence to support the brand differentiation.
4. Planning and Execution
   Develops Brand Marketing Plan in alignment with the local, regional and global strategies. Drives tailored route to market strategies for new launches. Defines and monitors appropriate KPIs to assess product performance including sales and team activities. Ensures proper implementation of brand plan with clear identification of opportunities and applying necessary risk mitigation plans. Designs the Brand Campaign with different mix of activities including Details aid, DSA, Local Meetings, Local Congresses and External Expert Programs in alignment with the brand strategy. Ensures new product launches follow strictly launch excellence and governance practices. Monitors performance on a monthly basis and takes corrective actions to ensure business results are delivered. Formulates end-to-end patient solutions to ensure patient process simplification and adherence. Ensures securing brand/portfolio supply through frequent insightful long-range demand planning. Full P&L management with cost-conscious expenditure and resource allocation to ensure a healthy BOI.
5. Value and Access
   Develops the deep understanding of the range of payers and regulators that determine access of their brands. Formulates and rolls out a competitive pricing strategy to ensure brand/portfolio’s market competitiveness and profitability. Uses insight to anticipate win-win solutions at the time of negotiation and engagement. Manages a process of putting together a range of evidence-based plans to deliver more access. Integrates solutions with clinical development and brand campaigns. Designs, plans and executes integrated digital marketing campaigns, using insight and analytics to continuously improve digital assets and deliver customer value in the online space. Drives a comprehensive GTM agenda with robust planning and execution. Leverages GTM execution with relevant mindset among all stakeholders. Grows Digital contribution in GTM touch points with relevant channels and resources.

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS:

Bachelor's degree preferably in Pharmacy/Medicine. MBA or Academic Marketing Degree is preferable.

Mandatory Experience:

1. Minimum of 5 years Marketing experience in pharmaceuticals
2. Minimum 3 years of Biologics experience in the Greater Gulf
3. Specialty care experience
4. Product launch experience

Additional Expertise considered as a plus:

Immunology Experience: Dermatology or Respiratory

Skills:

1. High learning agility and ability to perform under pressure with multi-tasking skills
2. Pro-active with a sense of urgency, demonstrating leadership and effectiveness in a matrix organization.
3. Professional analytical thinking and problem-solving approach
4. Project management skills and Planning capability
5. Strong presentation and general communication skills (written, verbal and listening)
6. Forecasting, Planning and Budgeting Skills.
7. Enthusiasm for working in collaborative, cross-functional teams.