Marketing Director

Confidential; Dammam; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading FMCG firm located in Dammam is seeking a Marketing Director to develop and execute strategic marketing plans. The ideal candidate will have over 10 years of marketing experience, including at least 3 years in a leadership role, with a strong emphasis on digital marketing and brand growth. This role offers an opportunity to lead a talented team and drive significant revenue growth across multiple channels.

Qualifications

• 10+ years in marketing with at least 3 years as Marketing Director in FMCG.
• Proven track record of brand growth and revenue impact.
• Strong experience in digital marketing and e-commerce.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead, mentor, and develop a high-performing marketing team.
• Own brand strategy and ensure consistency across channels.
• Analyze market trends and consumer insights.
• Lead multi-channel campaigns for maximum ROI.
• Manage the marketing budget effectively.

Skills

Strategic Planning

Team Leadership

Brand Management

Market Research

Digital Marketing

Campaign Management

Performance Analysis

Education

Bachelor’s degree in Marketing or Business Administration

MBA

Job description

Job Purpose

The Marketing Director leads the development and execution of strategic, sales-aligned marketing plans to drive brand awareness, customer engagement, and revenue growth in the FMCG sector. The role oversees the marketing function, partners closely with cross-functional teams, and ensures alignment with company objectives.

Key Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies to enhance brand positioning, drive sales, and grow market share.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team and culture.
• Brand Management: Own brand strategy and consistency across all channels and communications.
• Market Research: Analyze market trends, consumer insights, and competitive landscape to inform strategy.
• Digital Marketing: Lead social, email, content, and performance marketing to build online presence and engagement.
• Campaign Management: Plan, execute, and optimize multi-channel campaigns for ROI.
• Budget Management: Own the marketing budget; allocate resources effectively to maximize impact.
• Cross-Functional Collaboration: Partner with Sales, Product/Innovation, and Customer Service to align on go-to-market and revenue goals.
• Performance Analysis: Track and analyze KPIs; drive data-informed decisions and continuous improvement.
• Stakeholder Engagement: Present strategies, performance, and recommendations to senior leadership and key stakeholders.

Key Performance Indicators (KPIs)

• Return on Investment (ROI)
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
• Conversion Rate
• Engagement Metrics
• Brand Awareness Metrics
• Net Promoter Score (NPS)

Decision-Making Scope

• Product and pricing inputs
• Channel selection and media mix
• Objective setting and campaign prioritization
• Risk assessment and mitigation
• Scenario planning and course-correction
• Establishing feedback loops and leveraging matrix

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 10+ years in marketing with at least 3 years as Marketing Director in FMCG.
• Proven track record of brand growth and revenue impact.
• Strong experience in digital marketing and e-commerce.
• Demonstrated success managing end-to-end campaigns with measurable results.