- Develop, manage and implement country distribution channels and other print products
- Develop country marketing plan and budget, monitor and report results and consistently propose corrective actions
- Country implementation and follow-up marketing and communication strategies in agreement with central marketing team.
- Ensure brand guidelines and marketing processes are respected to build brand equity and efficiency
- Manage local PR plan consistent with Group guidelines & targets
- Events management
- Management of third-party organizations
Main KPI’s
- Direct Promotion turnover and profit margins
- Level of compliance with Group’s policies in particular brand and data policies
- PR exposure achieved (# of articles.....)
Relates to / cooperates with
- Main Function interactions : Key Accounts Managers & Account ManagersCountry Manager, Sales Manager, Group Marketing, Account Managers
- Main cross - Function interactions : Central Marketing teamsMediaAccounting & controllingLocal Admin
Background and Education
- University graduate or comparable technical degree in marketing
- 3-5 years of successful experience in marketing position
- Sales experience (selling experience or shared responsibility for revenue stream)
- PR experience / education or training would be a plus
- Fluent written and spoken English
- Familiarity of working within a matrix structure
- Print and online media experience would be a bonus
Specific skills and knowledge
- Excellent presentation and public speech skills
- Good consultative selling skills
- Excellent networking skills [existing local business network knowledge preferred]
- Understanding of business logics
- Analytical skills
- Strong team worker, experience in international environments would be a plus
- Coaching / training skills