Marketing & Communications Specialist

AWN ENTERPRISES; Al Khobar; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading company in Al Khobar is seeking a Marketing & Communications Specialist to enhance brand awareness and engage with clients. The role involves promoting products, coordinating promotional materials, and maintaining branding consistency across platforms. Ideal candidates will have a Bachelor's degree in marketing or a related field, with proven experience in marketing communications and proficiency in tools like WordPress and Google Analytics.

Qualifications

• Proven work experience as a Marketing Communications Specialist or similar role.
• Familiarity with B2B and B2C advertising campaigns.

Responsibilities

• Promote products and services through various marketing channels.
• Produce engaging marketing copy for the company's website.
• Track ROI for marketing campaigns and initiatives.

Skills

Marketing

Communication

SEO

Content Creation

Education

Bachelor’s degree in marketing

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Tools

WordPress

MS Office

Google Analytics

Job description

The Marketing & Communications Specialist at AWN is responsible for managing online and offline communication channels to enhance brand awareness and engage with clients effectively. This role focuses on promoting products and services, coordinating promotional material design and distribution, and maintaining branding consistency across various platforms.

Key Responsibility areas & activities

Promotion and Branding :

• Promote AWN's products and services through various marketing channels.
• Coordinate the design of promotional material and ensure distribution across online and offline channels.
• Develop templates and guidelines to maintain branding consistency.

Advertising and Outreach :

• Advertise the company and its offerings through diverse media platforms.
• Plan and organize interviews and press conferences as necessary.

Content Creation and Engagement :

• Produce engaging marketing copy for the company's website.
• Create and send regular newsletters with updates about AWN and its subsidiaries.

Performance Tracking and Networking :

• Track the return on investment (ROI) for marketing campaigns and initiatives.
• Participate in social media groups and professional platforms to engage with potential clients.

Client Interaction and Feedback :

• Monitor AWN's corporate website and social media pages to address client queries and comments promptly.
• Network with industry experts and potential clients to increase brand awareness.
• Gather customer feedback to inform sales and product development teams.

Requirements

Qualifications and Experience :

Bachelor’s degree in marketing, Communications, Public Relations, or a relevant field.

Proven work experience as a Marketing Communications Specialist or similar role, preferably with familiarity in both B2B and B2C advertising campaigns.

Job Specific Skills :

Proficiency in web content management tools like WordPress.

Experience in utilising MS Office suite for various marketing tasks.

Knowledge of SEO principles and hands-on experience with Google Analytics.

Demonstrated expertise in crafting compelling marketing copy and newsletters.