Marketing & Communications Manager

Electrical Industries Company; Dammam; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading electrical sector company in Dammam is seeking a Marketing Manager with over 7 years of B2B experience. You will lead a team, develop marketing strategies, and oversee digital communications. The ideal candidate has strong leadership skills, proficiency in digital tools, and fluency in English and Arabic. This role offers a significant opportunity to shape the company's market presence.

Qualifications

• Minimum 7 years of experience in B2B industrial or manufacturing marketing.
• At least 3 years in a leadership role.
• Strong knowledge of the energy and electrical equipment sector is a plus.

Responsibilities

• Supervise a team handling digital marketing and events.
• Develop and implement the annual marketing plan.
• Oversee the company's digital presence and marketing collateral.
• Prepare plans and budgets for events and exhibitions.
• Manage PR initiatives and build media relationships.
• Monitor market trends and deliver reports.

Skills

B2B marketing experience

Leadership

Digital marketing tools competency

Strong communication skills in English and Arabic

Organizational skills

Education

Bachelor’s degree in Electrical Engineering, Marketing, or Business Administration

Master’s degree (preferred)

Job description

Team Leadership & Management

• Supervise and guide a team handling digital marketing, events, pre-qualification, and market research.


• Assign tasks, monitor performance, and ensure coordination across the team’s responsibilities.


• Provide training, performance feedback, and development plans for team members.

Marketing Strategy & Execution

• Develop and implement the annual marketing plan aligned with business and sales objectives.


• Lead integrated marketing campaigns across multiple channels (digital, exhibitions, PR, etc.).


• Maintain consistency in brand messaging and visual identity across all platforms and deliverables.

Digital Marketing & Corporate Communications

• Oversee the company\'s digital presence including the website, LinkedIn, Twitter, and email campaigns.


• Approve and supervise the creation of corporate greetings, marketing campaigns, and branded content.


• Coordinate the production and distribution of marketing collateral, brochures, presentations, and technical content.

Trade Shows & Events

• Prepare plans and budgets for industry exhibitions and events.


• Ensure EIC is properly represented through booth design, promotional items, and pre/post-event activities.


• Review and assess event ROI and ensure qualified leads are passed to sales.

Sales Enablement & Pre-Qualification

• Ensure timely delivery of pre-qualification documents and approvals with key clients (e.g., SEC, Aramco, EPCs).


• Support the sales team with value propositions, customer case studies, and competitive analysis.

Public Relations & Media Engagement

• Manage PR initiatives including press releases, media coverage, and reputation management.


• Develop relationships with media outlets and industry publications to raise the company’s profile.


• Identify speaking and sponsorship opportunities to position EIC as an industry leader.

Market Intelligence & Competitive Analysis

• Monitor market trends, customer demand, and competitor activities.


• Deliver periodic market reports to support strategic planning, sales development, and geographic expansion.

Skills

• Bachelor’s degree in Electrical Engineering, Marketing & Communications, Business Administration, or a related field (Master’s preferred).


• Minimum of 7 years of experience in B2B industrial or manufacturing marketing, with at least 3 years in a leadership role.


• Strong knowledge of the energy, electrical equipment, or power distribution sector is a plus.


• Excellent written and verbal communication skills in English and Arabic.


• Competent in digital marketing tools.


• Strong organizational, leadership, and cross-functional coordination skills.