Marketing Business Partner I&I

TÜV SÜD; Al Khobar; On-site; SAR 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Business Partner for IS and RI in the Middle East. This role involves collaborating with Business Unit managers to develop and implement marketing strategies that align with business goals. You'll leverage market insights to create compelling product marketing strategies and oversee the execution of impactful marketing campaigns. If you are strategic, customer-oriented, and have a strong background in B2B and B2C marketing, this opportunity is perfect for you. Join a forward-thinking organization and make a significant impact in a collaborative environment.

Qualifications

• 5+ years of experience in B2B and B2C marketing roles.
• Strong knowledge of digital marketing principles and analytics.
• Ability to adapt messages across cultures.

Responsibilities

• Partner with business units to execute marketing strategies.
• Leverage market data to create product marketing strategies.
• Monitor KPIs and report on marketing effectiveness.

Skills

Strategic Marketing Planning

Marketing Strategy

Market Analysis

Market Research

Content Strategy

Content Marketing

Business Partnering

Go-to-market Strategy

Performance Reporting

Digital Marketing

Education

University degree in Marketing

Business Administration degree

Job description

Description

I. Job Purpose

As a Business Partner for IS and RI in the Middle East, you partner with Business Unit- and/or Business Line-Managers to establish and execute marketing strategies to achieve the business goals. This role requires strategic thinking, familiarity with the related TÜV SÜD business, and stakeholder management skills to navigate the matrix environment and drive marketing excellence.

II. Responsibility and Authority (including applicable Budget Responsibility)

Strategic Marketing: Partner with Business Units/Business Lines through an outside-in (customer-oriented) approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Provide comprehensive advice on all marketing activities to the BU/BL.

Market Insights: Leverage market data, customer insights, and competitive intelligence to create product marketing strategies, positioning, messaging, and go-to-market plans.

Content Strategy: Develop a communication and content strategy for target markets based on Value Propositions, including defining buyer personas. Ensure rollout and necessary adjustments in collaboration with regional business partners.

Market Activation: Design and orchestrate marketing campaigns. Offer counsel to regional business partners for local adjustments or campaigns. Oversee execution in collaboration with the Digital Marketing Center of Excellence (CoE) and the Creative & Publishing Hub.

Performance Monitoring and Analysis: Ensure campaigns are results-driven. Monitor KPIs and report on marketing effectiveness. Collect customer feedback to continuously improve marketing efforts, ensuring responsiveness to customer needs.

Cross-functional Collaboration: Work closely with internal teams such as the Digital Marketing CoE, Creative & Publishing Hub, sales, and other functions to ensure cohesive marketing efforts.

III. Education and Experience

• University degree in Marketing, Business Administration, or a comparable field.
• At least 5+ years of experience in B2B and B2C marketing, strategic planning, or related roles in a global environment.
• Experience in leading teams regionally or globally, managing stakeholders in complex/technical environments.
• Strong English communication skills; knowledge of German is a plus. Ability to adapt messages across cultures.
• Knowledge of digital marketing principles, technologies, and analytics.
• Confident, resourceful, self-motivated, team-oriented, and adaptable.
• Proven experience working in an international business environment.

IV. Specific Skills & Knowledge

Arabic speaking and writing skills are essential. Preference for candidates from the RI / IS industry, based in Saudi Arabia, especially from real estate or infrastructure sectors.

Department

Khobar

Open Positions

1

Skills Required

Strategic Marketing Planning, Marketing Strategy, Market Analysis, Market Research, Content Strategy, Content Marketing, Business Partnering, Go-to-market Strategy, Market Planning, Marketing Initiatives, Performance Reporting, Performance Review, Performance Management, Cross-Functional Coordination, Verbal & Written Communication, Digital Marketing, Marketing Communication

Location

Al Khobar - Saudi Arabia

Years Of Exp

5 to 10 years

Tags

Strategic Marketing Planning, Marketing Strategy, Market Analysis, Market Research, Content Strategy, Content Marketing, Business Partnering, Go-to-market Strategy, Market Planning, Marketing Initiatives, Performance Reporting, Performance Review, Performance Management, Cross-Functional Coordination, Verbal & Written Communication, Digital Marketing, Marketing Communication

Posted On

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