Marketing & Brand Lead

AlSafwa Cement Co.; Makkah Al Mukarramah, Jeddah; On-site; SAR 80,000 - 120,000; Full time

Job summary

A leading cement company in Makkah is seeking a Marketing & Brand Lead to drive brand initiatives and marketing strategies. The ideal candidate will have 5-8 years of experience in marketing and brand management, capable of developing campaigns for cement products while managing digital platforms effectively. Proficiency in both Arabic and English is essential. Join a dynamic team and help shape our brand's future.

Qualifications

• 5-8 years of experience in marketing/brand management, preferably in B2B/industrial.
• Proven expertise in running marketing campaigns and digital strategies.
• Strong analytical and communication skills in both Arabic and English.

Responsibilities

• Develop and execute marketing campaigns for both bulk and bagged cement.
• Strengthen the brand positioning through market-focused strategies.
• Manage digital presence including website and social media platforms.

Skills

Campaign management

Digital marketing

Brand positioning

Analytical skills

Communication skills

Job description

Overview

We’re Hiring – Marketing & Brand Lead

Safwa Cement is seeking a driven Marketing & Brand Lead to shape our brand and lead marketing initiatives that drive growth across Saudi Arabia and export markets.

Responsibilities

• Develop and execute marketing campaigns for bulk and bagged cement.(White, Grey& Oil Well Cement)
• Strengthen Safwa’s brand positioning through creative, market-focused strategies.
• Manage digital presence (website, LinkedIn, social media) and customer engagement.
• Support sales teams with trade marketing, events, and promotional tools.
• Monitor market trends, competitors, and pricing to deliver actionable insights.

Qualifications

• 5-8 years of experience in marketing/brand management (B2B/industrial preferred).
• Proven expertise in campaigns, digital marketing, and product positioning.
• Strong analytical and communication skills (Arabic & English).
• Creative and proactive leader with a results-driven mindset.