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A leading pharmacy in Riyadh seeks an Assistant Manager-Marketing to oversee multi-channel marketing strategies and promotional activities. This role involves campaign execution, vendor management, and digital marketing support, ideal for a dynamic professional with a marketing background in retail or FMCG.
As the Assistant Manager-Marketing, you will be responsible for supporting and executing multi-channel marketing initiatives across digital platforms and in-store retail branches. Your role will involve managing campaigns, coordinating with cross-functional teams and external agencies, ensuring timely rollout of marketing assets, and driving performance metrics that contribute to customer growth, brand visibility, and operational excellence. Your Responsibilities: Campaign Execution & Coordination • Lead and support the planning and execution of integrated promotional campaigns for the MyAster app and in-store marketing. • Coordinate closely with departments such as Commercial, CRM, and Operations, as well as external agencies to ensure timely and budget-aligned campaign delivery. • Ensure marketing assets are implemented consistently across all consumer touchpoints including retail stores, social media, email and the app. Digital Marketing Support • Assist in managing digital content delivery, including push notifications, email marketing, social media, and CMS updates for the MyAster platform. • Collaborate with media and creative agencies to optimize digital campaign performance. • Oversee campaign briefs, creative approvals, and QA of digital assets prior to deployment. In-Store & Offline Activation • Oversee the production and dispatch of in-store materials such as posters, shelf talkers, and wobblers. • Coordinate offline marketing events including product samplings, health days, and beauty corner activations in collaboration with the operations team. • Track and report on implementation quality and performance from retail branches. Vendor & Stakeholder Management • Manage relationships with design agencies, print vendors, and digital partners to ensure quality and timely output. • Maintain clear communication flows and track project timelines and approvals among stakeholders.
• Bachelor's degree in Marketing, Business Administration, or a related field. • 3–5 years of marketing experience, preferably in retail, pharmacy, or FMCG industries. • In-depth knowledge of both digital and offline marketing techniques. • Experience with CRM tools, social media platforms, and content management systems. • Strong project management and organizational skills. • Excellent communication skills in both Arabic and English. • Ability to multitask and thrive in a fast-paced, cross-functional environment.