Market Manager

Kaplan International; Riyadh; On-site; USD 60,000 - 85,000; Full time

Job summary

Kaplan International is hiring a Market Manager in Riyadh to lead student recruitment efforts for British universities. The role involves developing strategic initiatives, engaging with stakeholders, and delivering successful recruitment campaigns across the region. Candidates must have a background in education recruitment, fluency in English and Arabic, and excellent organizational skills.

Qualifications

• Background in international education recruitment or marketing.
• Fluency in English and Arabic.
• Experience of customer relationship management.

Responsibilities

• Support student recruitment activities to British University partners.
• Build strong relations with stakeholders.
• Manage recruitment campaigns for the MENA region.

Skills

Organization

Teamwork

Customer Focus

Communication

Problem Solving

Education

University education

Tools

Salesforce

Word

Excel

PowerPoint

Job description

Market Manager

Reference number: JR245836

Location: Riyadh, Saudi Arabia

Working pattern: Full Time - 40 hours per week.

Contract Type: Permanent

Number of roles: 1

Salary: Competitive

We are looking for a Market Manager to join our team.

We are looking for a dynamic, energetic, and target driven Market Manager to support student recruitment activities to our British University partners. The role will report directly to the Regional Manager (based in our Dubai office) and will work closely with other senior colleagues across the region, including Director, Sponsor Engagement (based in Dubai) and Senior International Marketing Manager (based in Riyadh).

You will have a good understanding of international recruitment within the education sector, and you will be able to demonstrate an awareness of at least one major overseas market. You will have excellent organisational skills and will be a self-starter with experience of working internationally.

The United Kingdom remains one of the most highly desirable study location for students the world over and supporting the internationalisation goals of our partner universities continues to be an important and exciting opportunity for Kaplan International. As part of our bold MENA expansion plans, the successful candidate will play a key role in executing a comprehensive strategy in line with our overall business objectives and driving recruitment from the region to our university partners in the United Kingdom. You’ll become part of team of global student recruitment and marketing professionals, laser-focussed on supporting the student journey.

A detailed job description can be viewed here.If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/p4mywapc

What you’ll bring to the role

The successful candidate will be results orientated with the capacity to build strong relations with both internal and external stakeholders. A stakeholder focussed approach is key as is the ability to provide excellent advice and guidance to prospective students and agents. Flexible in approach to working is essential as there will be a need to work weekends and evenings when required for student recruitment events and activities.

The ideal candidate will have:

• Background in international education recruitment or marketing

• University education

• Fluency in English and Arabic

• The ability to communicate well (both written and spoken) with range of audiences.

• Goal-driven and results oriented approach

• Demonstrable teamwork

• Customer focused

• A positive outlook with a creative approach to problem solving

• Strong organisational and planning skills

• The ability to work under pressure and to deadlines, to meet challenging targets.

• Experience of travelling and willingness to travel independently throughout the region.

• Flexibility with working hours including working over weekends when required.

• To be IT literate (Word, Excel, PowerPoint)

• Experience of customer relationship management software (particularly Salesforce)

• An appreciation of different cultures and working styles.

Desirable skills are:

• A proven track record of delivering successful international student recruitment campaigns, preferably with a British education background

• Knowledge of the education systems in Saudi Arabia and current developments

• An understanding of visa regulations and market trends in international higher education

What we do

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 7th July 2025. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing the application or wish to talk to someone about the role, please email the Recruitment [e-mail]