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Manager-Trade Marketing.Sales-Personal Care (KSA)

IFFCO Group

Saudi Arabia

On-site

SAR 150,000 - 200,000

Full time

24 days ago

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Job summary

A leading company in the personal care sector is seeking a Manager for Trade Marketing and Sales in Saudi Arabia. This pivotal role involves leveraging shopper insights to drive category growth, managing P&L, and leading a team to achieve commercial success. Candidates should have significant experience in FMCG, with a strong understanding of trade marketing and sales functions, alongside excellent communication and management skills.

Qualifications

  • 7-10 years of experience in trade marketing and sales in FMCG.
  • Proven success in delivering key commercial KPIs.
  • Understanding of commercial, finance, technical, and supply chain functions.

Responsibilities

  • Define and implement strategies for category growth based on insights.
  • Manage P&L per customer and identify growth opportunities.
  • Develop pricing strategies and optimize ongoing TMI management.

Skills

Effective communication
Customer/Consumer focus
Entrepreneurial spirit
Excellence and integrity
Ownership & result orientation
Self and team management

Education

Bachelor's degree

Job description

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Title: Manager-Trade Marketing.Sales-Personal Care (KSA)
Description:
Job Summary
Roles & Responsibilities
  • Understand shopper psychology and derive insights per channel/customer where available.
  • Define and implement strategies and plans that drive category growth based on consumer, shopper, and customer insights.
  • Develop category management strategies and ensure their effective implementation.
  • Develop pricing strategies for the portfolio.
  • Manage the monthly S&OP process for the category and ensure forecast accuracy aligned with category plans.
  • Identify business opportunities, prioritize channels/customers.
  • Manage P&L per customer and identify growth opportunities.
  • Ensure ongoing TMI management and optimization.
  • Develop, coach, and support team members to reach their full potential and foster a culture of continuous improvement.
  • Work closely with distributors to ensure optimal contract negotiations and implementations.
  • Coordinate customer annual plans and monitor RTM strategies.
  • Lead competitor analysis at the channel level to provide strategic insights and monitor global competitor activities.
  • Conduct monthly Clicflyer analysis covering Primary, Secondary, and EPOS sales.
  • Align marketing activities with the Activity Calendar per account.
  • Follow up on sales operations with stakeholders (distributors and in-house teams).
KPIs
  • Define key insights for the business.
  • Develop category channel strategies and plans.
  • Monitor share growth using Nielsen and EPOS data.
  • Implement tiering strategies, manage customer P&L, and track customer growth and market share.
  • Monitor TMI (% vs XX) and optimize accordingly.
  • Conduct training and performance evaluations.
  • Ensure actual vs planned contract implementation.
  • Prepare annual presentations for customers and conduct quarterly reviews.
  • Perform competition reviews, including Clicflyer analysis and weekly meetings.
Work Experience Requirements
  • 7-10 years of trade marketing and sales experience in FMCG, preferably in personal care.
  • Experience in assigned countries and regions is mandatory; experience across all assigned countries/regions is a plus.
  • Proven success in delivering key commercial KPIs.
  • Understanding of key business functions: commercial, finance, technical, and supply chain.
  • Customer knowledge in retail and distribution channels.
  • Knowledge of all channels (WS, MT, GROCERY, SS).
Qualifications
  • Bachelor's degree preferred.
Competencies
  • Effective communication
  • Customer/Consumer focus
  • Entrepreneurial spirit
  • Excellence and integrity
  • Ownership & result orientation
  • Self and team management
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