Manager SEM

Riyadh Air; Riyadh; On-site; SAR 120,000 - 240,000; Full time

Job summary

An innovative airline is seeking a digital marketing professional to lead SEM campaigns that drive revenue and optimize performance. In this dynamic role, you will manage large-scale SEM portfolios, oversee keyword research, ad copy creation, and audience targeting, all while ensuring alignment with brand objectives. Your expertise will help shape the future of digital marketing in the travel industry, making a significant impact at a pioneering airline. If you have a passion for maximizing digital marketing performance and a track record of success, this is the perfect opportunity for you.

Qualifications

• 5-7 years of experience in digital marketing, focusing on SEM.
• Proven track record of managing large SEM budgets effectively.

Responsibilities

• Develop and manage SEM campaigns to achieve business KPIs.
• Analyze campaign data to uncover trends and prepare performance reports.

Skills

Digital Marketing

Search Engine Marketing (SEM)

Keyword Research

Data Analysis

Performance Optimization

Budget Management

Education

Bachelor's Degree

Tools

Google Ads

Bing Ads

Naver

Baidu

Yahoo

Job description

About the Company

Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub – a digitally native airline that will connect the kingdom to more than 100 destinations.

About the Role

Are you a results-driven professional with a passion for maximising digital marketing performance?

In this role, you will be responsible for developing, managing, and executing Search Engine Marketing (SEM) campaigns across multiple platforms to achieve key business KPIs, such as bookings, incremental revenue, cost of sales, and ROI.

A key responsibility in this role will involve overseeing keyword research, ad copy creation, bid strategies, and audience targeting, ensuring they align with both brand and market objectives.

You will continuously monitor campaign performance and apply data-driven optimisations to improve ROI and meet revenue and cost of sale targets.

Importantly, a pivotal part of this role is to strategically analyse campaign data to uncover trends, insights, and opportunities for improvement, and prepare detailed performance reports to share with stakeholders.

Planning and managing SEM budgets effectively, while ensuring cost-efficiency and performance targets are met, will also be central to your responsibilities.

This is your opportunity to bring your SEM expertise to a fast-paced, dynamic environment and make a genuine impact at the world’s first digitally native airline.

About You

Degree-qualified, you will demonstrate a minimum of 5-7 years of experience in digital marketing, specifically managing large-scale SEM portfolios, ideally within the airline or travel industry.

We’d love to hear from you even more if you have a proven track record of driving revenue, optimizing multi-million-dollar performance budgets, and managing SEM campaigns across multiple platforms, including Google, Bing, Naver, Baidu, and Yahoo.

This is your opportunity to shape the future of digital marketing in the travel industry. Bring your expertise and demonstrate why you're the perfect fit for this position at Riyadh Air.

Please submit your application by clicking the Apply button. Our Talent Acquisition team will be reviewing applications shortly.