Manager Product Marketing

SMEI; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

Riyadh Air is seeking a Marketing Strategist for their Loyalty Program, focusing on brand development and marketing strategies. The ideal candidate will have 7+ years in brand and marketing, preferably in the airline or related industries. This role offers the opportunity to lead innovative marketing initiatives and shape the future of the airline's branding.

Qualifications

• Minimum of 7 years of experience in brand and marketing, preferably in airline or retail.
• Experience in a client service role within a creative agency is desirable.
• Familiarity with local KSA and GCC markets will be considered a bonus.

Responsibilities

• Develop and execute RX Loyalty Program brand and marketing strategies.
• Manage strategy, planning, and daily workflow for marketing initiatives.
• Develop integrated brand campaigns and ensure alignment across channels.

Skills

Brand Development

Marketing Strategy

Digital Marketing

Social Media Management

Client Relationship

Education

Degree in Marketing or related field

Job description

About the Company

Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline shaping the future of flying. It aims to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub. The airline is a digitally native entity connecting the kingdom to over 100 destinations.

About the Role

Are you a creative visionary with a talent for building iconic brands? Do you excel in leading dynamic teams and executing bold ideas?

Within our Marketing and Corporate Communications department, and closely collaborating with our Loyalty team, this strategic role involves driving the evolution of our brand. Your primary responsibility will be to develop and execute the RX Loyalty Program brand and marketing strategies.

You will manage the strategy, planning, and daily workflow for brand building, marketing, and digital/social media rollout, supported by a portfolio of agencies. Ensuring that the loyalty brand guidelines, positioning, and personality are consistently reflected across all customer touchpoints—including inflight, ground services, digital marketing, digital platforms, social media, ancillary products, loyalty programs, and CRM—is essential.

Developing integrated brand campaigns, including the launch of the loyalty program, and ensuring all communication channels align with our brand guidelines are key aspects of this role. You will work across teams to deliver strategic, creative, personalized, and highly effective outputs that resonate with our audience.

About You

You hold a degree and possess a minimum of 7 years of experience in brand and marketing, preferably within the airline, telecommunications, retail, or hospitality sectors.

Experience in a client service role within a creative agency is highly desirable. Additional familiarity with the local KSA and GCC markets, including customer demographics, will be considered a bonus.

This is an exciting opportunity to shape the future of air travel. Bring your expertise and demonstrate why you are the right fit for this position at Riyadh Air.

Please submit your application by clicking the Apply button. Our Talent Acquisition team will review applications shortly.