Manager Product Marketing

Amaalaska; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

Amaalaska is seeking a dynamic brand manager for Riyadh Air to lead the evolution of its Loyalty Program. This strategic role involves brand building, creative leadership, and collaboration across departments to ensure a cohesive brand strategy and marketing execution. The ideal candidate will have extensive experience in brand and marketing, particularly within the airline or service industry, and a good understanding of the local market.

Qualifications

• Minimum 7 years of experience in brand and marketing.
• Experience with airlines, telecommunications, retail, or hospitality.
• Understanding of KSA and GCC market profile is a plus.

Responsibilities

• Lead the development and execution of the Loyalty Program brand and marketing.
• Manage strategy, planning, and workflow for marketing initiatives.
• Develop integrated brand campaigns and ensure adherence to brand guidelines.

Skills

Brand Management

Marketing Strategy

Campaign Development

Creative Leadership

Client Service

Education

Degree qualified

Job description

About the Company

Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that's shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub - a digitally native airline that will connect the kingdom to more than 100 destinations.

About the Role

Are you a creative visionary with a knack for building iconic brands? Do you thrive on leading dynamic teams and bringing bold ideas to life?

Embedded within our Marketing and Corporate Communications department, and working closely with our Loyalty team, this is a strategic role where you will be the driving force behind our brand's evolution. Quite simply, your mission is to lead the development and execution of the RX Loyalty Program brand and marketing.

Yours is the opportunity to manage the strategy, planning and day-to-day workflow for brand building, marketing and digital/social rollout supported by a portfolio of agencies.

You will be responsibility to ensure that the loyalty brand guidelines, positioning and personality is reflected appropriately across all customer touchpoints and throughout all projects from inflight, ground, digital marketing, digital platforms, social, ancillary products, loyalty, CRM, etc.

Importantly, you will be developing integrated brand campaigns including brand launch for loyalty program, whilst ensuring all key communication channels adopt and embrace our brand guidelines.

Innovative by design, you will matrix working between Brand and Marketing, and Loyalty to consistently deliver strategic creative, personalised and highly effective output that resonates.

About You

Degree qualified, you will possess a minimum 7 years in brand and marketing with an airline, telecommunications, retail or hospitality background.

We'd love to hear from you even more if you have worked in a client service role within a creative agency. Bonus points if you possess an in-depth understanding of the local KSA and GCC market profile and customer demographic.

This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.

Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.