Manager Media Planning

Esports World Cup Foundation; Riyad Al Khabra; On-site; SAR 120,000 - 180,000; Full time

Job summary

An innovative organization is seeking a Media Planning Manager to spearhead media strategies for a groundbreaking global Esports event. This role offers the unique opportunity to shape high-impact advertising campaigns across various platforms, including digital, print, and TV. With a focus on brand awareness and audience engagement, you will collaborate with diverse teams and stakeholders to ensure a successful media presence both locally and globally. Join a passionate group of professionals and contribute to an exciting project that aims to redefine the Esports landscape, while enjoying competitive compensation and relocation support.

Benefits

Relocation support

Competitive compensation

Housing allowance

VIP medical insurance

Opportunity to work on exciting projects

Qualifications

• 8+ years in media planning, preferably in sports or entertainment.
• Expertise in managing large media budgets with high ROI.

Responsibilities

• Develop and execute a comprehensive media strategy for a global Esports event.
• Manage media campaigns ensuring cultural relevance and market impact.

Skills

Media Planning

Advertising

Stakeholder Management

Analytical Skills

Fluency in English

Fluency in Arabic

Education

Bachelor’s degree in Marketing

Master’s degree in Media or Communications

Tools

Digital Advertising Platforms (Google, Meta, TikTok, Spotify)

Job description

Reporting to: Senior Director Corporate Marketing

Job Purpose:

The Manager Media Planning is responsible for developing and executing a robust media strategy for a global Esports event, expected to surpass the Super Bowl on a scale over the next decade. The role involves planning, budgeting, and implementing high-impact advertising campaigns across digital, print, TV, and out-of-home (OOH) media. The candidate will drive brand awareness, audience engagement, and market penetration in Saudi Arabia, the MENA region, China, and Western markets, ensuring a seamless and effective media presence both locally and globally.

Duties and Responsibilities

1. Develop and execute a comprehensive media strategy aligned with business objectives.
2. Plan and manage large-scale media investments, ensuring efficiency and high ROI.
3. Oversee media campaigns for key seasons, ensuring cultural relevance and market impact.
4. Manage media planning for Esports competitions, festivals, concerts, and media productions (e.g., documentaries, "Song of the Year" releases).
5. Optimize advertising placements across digital platforms (Google, Meta, TikTok, Spotify, etc.), TV, print, and OOH.
6. Collaborate with internal teams, government entities, and external media agencies to execute campaigns.
7. Monitor, analyze, and report on campaign performance, adjusting strategies based on insights.
8. Stay ahead of global and local media trends, ensuring the event’s media strategy remains innovative and competitive.

Education and Experience

1. 8+ years of experience in media planning, advertising, or marketing, preferably within sports, Esports, entertainment, event industries or top media agencies.
2. Bachelor’s or master’s degree in marketing, Media, Communications, Business, or a related field.

Knowledge, Skills, and Abilities

1. Expertise in media planning & buying across digital, print, TV, and OOH platforms.
2. Strong understanding of regional and international media markets.
3. Proven experience in handling large media budgets and ensuring high ROI.
4. Analytical mindset, capable of tracking KPIs and optimizing media investments.
5. Stakeholder management skills to coordinate with government entities, content teams, and media agencies.
6. Ability to thrive in a fast-paced, high-pressure environment with tight deadlines.
7. Fluency in English and Arabic.

Benefits:

1. Relocation support
2. Competitive compensation
3. Housing allowance
4. VIP medical insurance
5. Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact.

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.