Manager Marketing - Growth Markets

On-site; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A global marketing organization is seeking a Marketing Manager - Growth Markets to lead strategic marketing efforts in emerging esports regions, primarily focusing on China. The successful candidate will drive growth opportunities, develop data-driven strategies, and collaborate with various agencies and partners. Candidates should possess extensive experience in marketing, particularly within the esports and gaming sectors, alongside strong knowledge of cultural nuances and preferences in China.

Benefits

Relocation support

Competitive compensation

Housing allowance

VIP medical insurance

Opportunity to work on a new exciting project

Qualifications

• 6+ years of experience in marketing, preferably in esports, gaming, or entertainment.
• Proven track record of developing successful marketing strategies in Asia.

Responsibilities

• Design a blueprint for identifying growth markets.
• Develop KPIs and frameworks for success measurement.
• Conduct market research to identify trends.
• Build tailored marketing strategies for growth markets.
• Identify key partnerships and sponsorships.

Skills

Understanding of the Chinese market

Fluency in Chinese/Mandarin and English

Project management skills

Data analysis proficiency

Experience with agencies

Knowledge of esports/gaming

Education

Bachelor’s degree in marketing or equivalent

Job description

Reporting to: Director Corporate Marketing

Job Purpose: The Esports Worldcup Foundation is seeking a dynamic and highly motivated Marketing Manager - Growth Markets to lead strategic marketing efforts in emerging esports regions, with a primary focus on China. This individual will play a critical role in identifying new opportunities for growth, developing data-driven strategies, and executing marketing plans in collaboration with agencies and partners. The ideal candidate will have a deep understanding of the esports ecosystem in Asia and possess a proven ability to navigate complex multicultural environments.

Duties and Responsibilities

• Design a comprehensive blueprint for identifying and prioritizing growth markets within the esports industry.
• Develop and implement KPIs and frameworks to assess market potential and measure success.
• Conduct market research and analysis to identify trends, audience behaviors, and competitive landscapes.
• Build tailored marketing strategies and plans for identified growth markets, focusing initially on China.
• Leverage local insights to ensure plans resonate with target audiences.
• Identify key partnerships and sponsorship opportunities to amplify the brand presence in growth markets.
• Work closely with local agencies, influencers, and stakeholders to execute the marketing strategy effectively.
• Collaborate with internal teams to align marketing efforts with global brand objectives.
• Manage budgets, timelines, and deliverables for regional campaigns.
• Serve as the primary point of contact for marketing efforts in growth markets, fostering strong relationships with local partners.
• Provide cultural insights and recommendations to the broader marketing and creative teams.
• Monitor and analyze the performance of marketing activities, using data to refine strategies and achieve KPIs.
• Prepare and present regular reports to senior leadership on the progress and impact of initiatives.

Education and Experience

Bachelor’s degree in marketing, media or equivalent.

6+ years of experience in marketing, preferably within esports, gaming, or entertainment industries.

Knowledge, Skills, and Abilities

• Deep understanding of the Chinese market, including audience preferences, digital platforms, and cultural nuances.
• Native-like Chinese/Mandarin speaker with fluency in English (written and verbal).
• Proven track record of developing and implementing successful marketing strategies in Asia.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
• Experience working with agencies and partners across different regions.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Good knowledge regarding esports and gaming is a strong plus.

Benefits

• Relocation support
• Competitive compensation
• Housing allowance
• VIP medical insurance
• Opportunity to work on a new exciting project with a group of passionate professionals.

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.