Manager - Marketing Growth Analytics | Riyadh, SA

D360 Bank; Riyadh; On-site; SAR 100,000 - 150,000; Full time

Job summary

A leading bank in Riyadh is seeking a Growth Marketing Analyst to drive data-informed decision-making for marketing performance and customer growth. The successful candidate will develop analytical strategies to optimize customer acquisition and campaign effectiveness, collaborating with various teams to enhance insights and reporting.

Qualifications

• 3 to 5 years of experience in growth marketing analytics.
• Strong understanding of SEO, SEM, and paid ads.
• Ability to analyze large datasets and derive actionable insights.

Responsibilities

• Analyze acquisition channel performance and optimize KPIs.
• Evaluate marketing campaign effectiveness through A/B testing.
• Build reporting for customer acquisition and lifecycle metrics.

Skills

Critical Thinking

Problem Solving

Collaboration

Communication

Data Analysis

Marketing Analytics

Education

Tertiary-level qualification in Marketing, Business, Data Science

Tools

Google Analytics

SEMrush

HubSpot

SQL

Tableau

Power BI

Job description

Job Description

The role is responsible for driving data-informed decision-making to accelerate marketing performance and customer growth. This role leads the development and execution of analytical strategies to optimize customer acquisition, retention, and campaign effectiveness. The ideal candidate combines deep analytical expertise with strong business acumen to translate insights into strategic actions.

Responsibilities

Customer Acquisition & Retention Analytics

• Analyze performance of acquisition channels (paid media, affiliates, referrals, SEO, etc.) to identify cost-effective growth levers.
• Monitor and optimize key KPIs such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), conversion rates, and churn.
• Conduct cohort and funnel analysis to assess user behaviour from acquisition through retention.

Campaign Measurement & Optimization

• Evaluate marketing campaign effectiveness (e.g., CRM, push, email, performance media) through A/B testing, lift studies, and attribution models.
• Develop campaign dashboards and performance scorecards to support real-time decision-making.
• Provide insights and recommendations to improve segmentation, messaging, and channel mix.

Data Strategy & Reporting

• Build and automate reporting for customer acquisition and lifecycle metrics using tools like SQL, Tableau, Looker, or Power BI.
• Collaborate with data engineers and martech teams to improve data quality, tracking, and analytics infrastructure.
• Support targeting and personalization strategies through predictive modeling and segmentation.

Strategic Insights & Forecasting

• Deliver growth forecasts and ROI models to support marketing planning and budget allocation.
• Identify and assess new market opportunities or underperforming segments.
• Partner with product and customer experience teams to understand retention drivers and pain points.

• Perform any other duties assigned to by line manager related to the nature of the work
• Enforce, incorporate, and comply with all necessary controls and related information security policies, procedures, practices, training, reporting, personal due diligence and vigilance, within departmental/unit activities and operations.

Qualifications

Preferred Qualifications

• Have a tertiary-level qualification from an internationally recognized institution in Marketing, Business, Data Science, or a related field.

Years & Nature of Experience

• Recommended 3 to 5 years of equivalent experience where required competencies and experience has been demonstrated in growth marketing analytics, preferably with experience in e-commerce
• Proficiency with analytics tools such as Google Analytics, SEMrush, HubSpot, and others.
• Strong understanding of SEO, SEM, paid ads, and social media marketing.
• Familiarity with web analytics, conversion rate optimization (CRO), A/B testing, and attribution models.
• Ability to analyze large datasets and transform them into actionable insights.
• Experience with Excel or Google Sheets for data analysis and visualization.

Technical Competencies

• Web & Marketing Analytics
• Data Analysis & Reporting
• Marketing Automation & CRM Platforms

Behavioral Competencies

• Critical Thinking
• Problem Solving
• Collaboration
• Communication

Boost your career

Find thousands of job opportunities by signing up to eFinancialCareers today.