Manager - Branding (COR427)

Qiddiya Investment Company; Riyadh; On-site; USD 60,000 - 90,000; Full time

Job summary

Join a leading company in Saudi Arabia as a Manager - Branding, where you will create a compelling brand identity for an exciting entertainment destination. You will guide branding efforts, ensuring alignment with the company's vision while managing diverse marketing initiatives.

Benefits

Comprehensive compensation and benefits package

Qualifications

• Minimum of 5-7 years of relevant experience in branding or marketing management roles.
• Proven experience in marketing with a solid understanding of branding.
• Excellent verbal and written communication skills.

Responsibilities

• Ensure consistent application of the brand across all touchpoints.
• Manage brand collaterals for internal stakeholders.
• Oversee and develop content aligned with the master brand narrative.

Skills

Branding

Audience Engagement

Campaign Execution

Communication

Project Management

Education

Bachelor's degree in Marketing, Communication, Business

Master's degree

Job description

Join Qiddiya Investment Company as a Manager - Branding, where you will be at the forefront of creating a dynamic and compelling brand identity for one of the most exciting entertainment destinations in Saudi Arabia. You will play a critical role in guiding our branding efforts to ensure we resonate with our diverse audience while aligning with our vision.

Responsibilities

• Ensure consistent application of the brand across all touchpoints, visual, physical, sonic, and sensory—to reflect the core brand philosophy
• Manage a wide range of brand collaterals for internal stakeholders, including introduction decks, welcome kits, merchandise, presentation materials, and event branding
• Oversee and develop content aligned with the master brand narrative through initiatives like research papers, documentary series, interviews, and newsletters to establish global thought leadership in the space of PLAY
• Coordinate closely with the DMMO marketing strategy team to ensure strategic alignment for major brand and asset announcements
• Lead briefing sessions with creative agencies and partners to develop impactful campaigns for core brand assets
• Approve the overall look and feel, messaging, content, and visual assets used across activations, including final selection of branded merchandise
• Manage brand engagement across ESG initiatives, investment communications, strategy narratives, VIP experiences, guest journey, and other high-impact touchpoints
• Work in alignment with design, production, and filming teams to ensure all content adheres to brand guidelines and core philosophy
• Oversee messaging frameworks and brand proof points to reinforce the master brand and support the development of the Play Index

• Bachelor's degree in Marketing, Communication, Business, or a related discipline (Master's degree is a plus).
• Minimum of 5-7 years of relevant experience in branding or marketing management roles.
• Proven experience in marketing or a related field, with a solid understanding of branding, audience engagement, and campaign execution
• Excellent verbal and written communication skills, with the ability to convey clear and compelling messages across channels
• Strong capabilities in developing and implementing integrated marketing communication strategies that drive results
• Demonstrated leadership with a successful track record of guiding teams, managing stakeholders, and delivering impactful outcomes
• Excellent time and project management skills, with the ability to handle multiple priorities and meet tight deadlines in dynamic environments

Offering a comprehensive compensation and benefits package.