Manager - Brand Marketing

Apparel FZCO; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the retail sector seeks a Brand Manager to develop and implement marketing strategies for their brand. The role involves extensive collaboration with stakeholders and requires over 7 years of experience in brand management, focusing on strategic initiatives and customer engagement.

Qualifications

• Over 7 years of progressive experience in brand management.
• At least 5 years of experience in retail.
• Proven success in strategic brand initiatives and customer engagement.

Responsibilities

• Developing integrated communication strategies to enhance brand equity.
• Managing media planning and resource utilization efficiently.
• Preparing and managing the annual marketing budget.

Skills

Strategic Brand Initiatives

Customer Engagement

Market Research

Media Management

Budget Management

Job description

The position is responsible for developing and implementing the long-term and short-term marketing and financial strategies for the brand(s). The role requires extensive interaction with internal and external stakeholders.

Responsibilities:

Brand Management

• Developing integrated communication strategies to enhance brand equity and preference.
• Managing media planning and resource utilization efficiently.
• Overseeing marketing, advertising, and promotional activities and staff.
• Understanding product positioning and brand communication using integrated tools.
• Formulating business plans to achieve profitability.
• Developing brand positioning strategies aligned with brand objectives.
• Ensuring brand strategies are implemented across all stores and territories.
• Collaborating with media groups for communication themes.
• Working with stakeholders to educate and build the brand.
• Implementing strategies to build and maintain a customer database.

Promotions & Events

• Recommending promotions and events in consultation with brand custodians.
• Ensuring timely development and approval of communication materials.
• Forecasting footfall and sales increases during promotions to evaluate ROI.

In-store & Outdoor Media Planning

• Securing prime outdoor advertising locations.
• Meeting seasonal and campaign timeframes.
• Negotiating favorable rates and ensuring regular updates of outdoor media.
• Maintaining brand image consistency across media.
• Proposing innovative POS materials and store branding solutions.

Budgeting & Planning

• Preparing and managing the annual marketing budget.
• Developing marketing calendars and product catalogs.
• Monitoring budget utilization and making recommendations.

Media Management

• Coordinating media buying with corporate marketing.
• Tracking and reviewing advertising effectiveness.
• Setting agency deliverables and approvals.

Market Research

• Conducting market research on customer preferences and buying patterns.
• Evaluating media campaign effectiveness and setting research goals.

Additional Responsibilities

• Negotiating with vendors and media groups.
• Creating opportunities for co-branding and cross-promotions.
• Managing PR and media coverage strategies.
• Overseeing loyalty programs and membership strategies.
• Representing brands at media and marketing events.
• Visiting stores and markets for implementation assessment and competitive intelligence.
• Staying updated on marketing best practices, trends, and competition.
• Coordinating with mall management and understanding seasonal launches and displays.

Qualifications:

The ideal candidate should have over 7 years of progressive experience in brand management, with at least 5 years in retail. Proven success in strategic brand initiatives, customer engagement, and measurable results is essential.