KSA Lower Trade Sales Manager

Bel; Jeddah, Makkah Al Mukarramah; On-site; SAR 150,000 - 200,000; Full time

Job summary

Join a leading global food company as a Lower Trade Sales Manager in Jeddah. You'll be responsible for driving sales across the Kingdom, developing the trade sales team, and implementing effective sales strategies. This role is ideal for candidates with FMCG experience looking to make a significant impact in a mission-driven organization.

Benefits

Professional development and growth opportunities.

Belong to a mission-led company.

Be part of a diverse and inclusive team.

Qualifications

• 6+ years of FMCG sales experience in KSA.
• 2+ years in a managerial role.
• Fluent in both Arabic and English.

Responsibilities

• Lead and develop van operations and set customer annual sales targets.
• Manage relationships with wholesale and semi-wholesale customers.
• Supervise and lead the trade sales team.

Skills

Analytical skills

Leadership

Strategic planning

Education

Bachelor’s degree in Business Administration

MBA

Job description

Country: Saudi Arabia

City: Jeddah

Job Family: Sales

Contract Type: Unlimited-term

Job ID: 52431

KSA Lower Trade Sales Manager

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

We are on the lookout for a passionate and results-driven Lower Trade Sales Manager to lead our Lower Trade business across the Kingdom of Saudi Arabia.

If you’re a commercial professional with a strong track record in van operations, distributor management, and lower trade execution — this could be your next big move!

Location: Jeddah - Saudi Arabia

Employment Type: Full-time

Reporting to: Sales Manager KSA

What You’ll Do:

Sales & Operations:

• Lead and develop van operations with a focus on structure, market coverage, drop size, strike rate, and distribution expansion.
• Set and manage customer annual sales targets and monitor performance across all regions.
• Achieve agreed sales value targets while controlling trade spend and operational expenses.
• Develop and execute monthly, quarterly, and yearly sales plans to meet organizational goals.
• Analyze and forecast sales volumes by SKU, ensuring alignment with business objectives.
  
  

Customer & Channel Management:

• Manage and grow relationships with wholesale and semi-wholesale customers across the Kingdom.
• Create and implement SKU-specific sales initiatives and drive plans tailored by region and channel.
• Ensure customer satisfaction and loyalty through efficient service, effective communication, and consistent follow-up.
  
  

People Management & Leadership:

• Supervise and lead the trade sales team; set clear objectives and KPIs.
• Define and continuously optimize sales team calendars, coverage plans, and sales routes to ensure maximum productivity and customer service.
• Develop training materials and conduct regular coaching and development sessions for the sales force and in-store teams.
• Indirectly manage a team of 90 people through the distributor network; maintain strong relationships with distributor top management.
  
  

Strategy & Planning:

• Develop and recommend lower trade sales strategies and execute plans effectively across regions and channels.
• Support product management through forecasting, pricing strategies, availability planning, and LT KPIs.
• Ensure timely development and retention of the distribution network in accordance with company standards.
• Align with trade marketing and category teams to execute brand-building and trade-specific campaigns.
  
  

Cross-Functional Collaboration:

• Work closely with marketing, finance, logistics, and trade marketing teams to ensure alignment and seamless execution of operations.
• Monitor market dynamics, shopper behaviors, competition activities, and performance vs. plan.
• Provide relevant insights, reports, and presentations to management to support decision-making.
  
  

Governance & Compliance:

• Ensure adherence to the company’s accounting, financial, and administrative policies and procedures.
• Uphold the organization’s ethical standards and ensure all commercial activities are compliant with company guidelines.
  
  

What We’re Looking For:

• 6+ years of FMCG sales experience in KSA (2+ years in a managerial role)
• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA is a plus).
• Saudi National
• Strong knowledge of Saudi market and Lower Trade dynamics
• Proven distributor management experience
• Strong analytical, leadership, and strategic planning skills.
• Solid understanding sales forecasting, route planning, and performance analysis.
• Fluent in both Arabic and English
  
  

Why Join Us?

• Belong to a mission-led company that is committed to making a positive impact on the world by promoting healthier and more responsible food choices for all.
• Be part of a diverse and inclusive team.
• Professional development and growth opportunities.
  
  

If you are ready to take on this exciting challenge, please click now on "Apply". Application deadline is July 20th.