Influencer Marketing Specialist

51 Talk -; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading education platform in Riyadh is seeking a creative Influencer (KOL) Marketing Specialist to drive their influencer engagement strategy. The role involves developing campaigns that resonate with Saudi students and parents, requiring a Bachelor's degree and fluency in Arabic and English. Ideal candidates will have a background in influencer marketing, excellent communication skills, and familiarity with local advertising regulations.

Qualifications

• 1+ years of influencer marketing or social media experience, preferably in education.
• Fluent in Arabic and English (written and spoken).
• Familiarity with Saudi influencer licensing and advertising regulations.

Responsibilities

• Develop and implement influencer marketing strategies tailored to Saudi audiences.
• Identify and collaborate with relevant influencers and advocates.
• Monitor and analyze influencer campaign performance.

Skills

Influencer marketing

Project management

Negotiation

Communication

Cultural sensitivity

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Job Description

Influencer (KOL) Marketing Specialist

???? Location: Riyadh, Saudi Arabia

We’re looking for a creative and driven Influencer (KOL) Marketing Specialist to lead our influencer engagement strategy for Saudi students, parents, and education communities. If you’re passionate about influencer marketing and want to make an impact in the education sector, this is the opportunity for you!

Key Responsibilities

• Develop and implement influencer marketing strategies tailored to Saudi students, parents, and education communities.
• Identify, evaluate, and collaborate with influencers, micro-influencers, and education advocates who align with our brand values.
• Negotiate contracts, manage budgets, and ensure compliance with Saudi Ministry of Commerce advertising and influencer regulations.
• Oversee influencer content creation, ensuring alignment with brand messaging, cultural sensitivity, and education-focused campaigns.
• Monitor and analyze influencer campaign performance, providing regular insights and optimization strategies.
• Build strong, long-term relationships with local influencers, parent communities, and education-related networks.
• Stay updated on Saudi education trends, competitor activities, and emerging digital platforms.
• Collaborate with internal teams (social media, admissions, PR, and paid ads) to integrate influencer activities with overall student recruitment and brand campaigns.

Job Requirements

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1+ years of influencer marketing or social media experience, preferably in education, edtech, or services targeting parents and youth.
• Fluent in Arabic and English (written and spoken).
• Excellent communication, negotiation, and project management skills.
• Familiarity with Saudi influencer licensing and advertising regulations.
• Culturally aware, with the ability to create campaigns that resonate with Saudi students and parents.
• Data-driven mindset with proven ability to track, measure, and optimize campaign ROI.