Role Purpose : The Store Assistant Manager is responsible for achieving sales targets, managing and developing the store teams to maximize profitability, maintain brand and company image, ensure operational compliance, and offer excellent customer experiences. The role is fully accountable for the daily operations of the store and its workforce in line with overall business objectives. Responsibilities include, but are not limited to:
Customer
- Ensure the highest levels of customer service are delivered at all times.
- Take ownership of customer complaints and concerns, addressing them professionally, efficiently, and effectively.
- Coach and mentor store teams to enhance customer service levels through brand/product knowledge and overall retail understanding.
- Constantly assess team performance against key criteria to strengthen team skills.
Sales
- Drive sales and strive to enhance business, ensuring KPIs such as net sales, conversion rate, shrinkage, and stock turnover are met.
- Create innovative approaches to attract new customers, expand store traffic, and increase profitability.
- Monitor brand performance, review stock levels, and analyze best sellers and slow-moving stock to generate ideas and action plans for increased sales.
- Identify causes of underperformance and drive action plans through analysis and commercial awareness.
- Provide analytical feedback to the Operations, Buying, and Planning Departments regarding product, ranging, pricing, and competitive activities.
- Maintain full accountability for stock loss.
Standards
- Ensure team understanding and adherence to VM principles and standards.
- Ensure compliance with company policies, including funds and property management, personnel practices, security, sales, and record-keeping.
- Plan and execute in-store processes such as cash handling, stockroom management, and stock take administration.
- Control store inventory, ensure security, minimize stock shortages, and implement Stock Loss Action Plans (SLAP).
- Adhere to all health, safety, security, and compliance policies, reporting concerns promptly.
- Regularly review in-store duties, including cleaning, pre-opening checks, and inspections.
KPIs
- Average Transaction Value (ATV), Average Transaction Units (ATU), Conversion Rate
- Net Promoter Score (NPS)
- Data Capture
- Employee Turnover
Functional / Technical Competencies
Minimum Qualifications / Education
- A degree in Industrial Engineering, Supply Chain Management, or a related field is highly advantageous.