Head of Trade Marketing

Reckitt Benckiser Group; Jeddah; On-site; SAR 180,000 - 300,000; Full time

Job summary

A leading company in FMCG is seeking a Trade Marketing Manager in Jeddah, Saudi Arabia. The successful candidate will be responsible for developing trade marketing strategies, leading a team, and achieving commercial goals in collaboration with sales and marketing directors. Applicants should have 8-10 years of experience and possess strong leadership and analytical skills.

Qualifications

• 8-10 years of FMCG Sales / Trade marketing experience.
• Fluency in English required.
• Strong analytical skills and commercial understanding.

Responsibilities

• Develops country/customer 4P strategy and manages Trade Marketing budget.
• Leads the Trade Marketing team and collaborative promotional strategies.
• Analyzes competitive positions to strengthen market presence.

Skills

Trade Marketing

Field sales

Ecommerce

Leadership skills

Consumer Insights

Sales negotiation

Operational Excellence

Education

Bachelor of Business Administration (Management)

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Your responsibilities

1. Develops country/customer 4P strategy and tactics in line with respective sales and marketing directors / channel managers
2. Defines Category trade marketing KPIs across all Reckitt categories in the country
3. Leads the country Trade Marketing team
4. Defines and manages the trade marketing budget
5. Contributes to category marketing plans, with customer & category analysis and promotional strategy
6. Continuous analysis of the competitive and customer position in the country, works together with the sales director to develop long-term trade marketing actions and strategy aimed at strengthening Reckitt Benckiser's position in each of our categories
7. Leads and supports trade marketing team in developing and implementing Reckitt promotional strategy (in line with brand priorities and media plans) across customers
8. Presenting Category strategies / vision and 4P strategy to our customers
9. Key contact for the Marketing Director and Brand Marketing team regarding all promotional and customer activity

The experience we're looking for

1. Results-oriented, entrepreneurial, and self-motivating
2. Tenacious and resilient, driven to achieve even when faced with obstacles
3. Leadership and interpersonal skills capable of building strong working relationships and influencing customers and internal teams
4. Strong commercial understanding of business issues/opportunities
5. Strong understanding of sales and marketing strategy and planning issues
6. Strong analytical skills with the ability to develop strategies, tactics, and measurable implementation
7. Ability to think outside the box
8. Fluency in English
9. 8-10 years of FMCG Sales / Trade marketing experience

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analyzing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Product planning, Business acumen; financial acumen, commercial acumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

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