Head of Trade Marketing

Reckitt Benckiser Group; Jeddah; On-site; SAR 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Trade Marketing Manager to drive strategies and tactics that align with sales and marketing objectives. This role involves leading a team, managing budgets, and developing promotional strategies that enhance market positioning. The ideal candidate will possess strong leadership skills, a deep understanding of FMCG sales, and the ability to analyze market trends. If you are results-oriented and ready to influence key stakeholders, this is the perfect opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 8-10 years of FMCG sales or trade marketing experience.
• Strong leadership and interpersonal skills.

Responsibilities

• Develop country/customer 4P strategy and tactics.
• Lead the country Trade Marketing team.

Skills

Trade Marketing

Field Sales & Management

E-commerce

Data Analysis

Leadership

Consumer & Shopper Insights

Customer Insights

Category Analysis

Collaboration & Partnership

Influencing

Consultative Selling

Customer & Channel Strategy

Sales Strategy Development

Product Planning

Business & Financial Acumen

Negotiation

P&L Management

Strategy Execution

Operational Excellence

Education

Bachelor of Business Administration (Management)

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Your responsibilities:

1. Develop country/customer 4P strategy and tactics in line with sales and marketing directors / channel managers.
2. Define Category trade marketing KPIs across all Reckitt categories in the country.
3. Lead the country Trade Marketing team.
4. Define and manage the trade marketing budget.
5. Contribute to category marketing plans, including customer & category analysis and promotional strategies.
6. Continuously analyze the competitive and customer position in the country; work with the sales director to develop long-term trade marketing strategies to strengthen Reckitt Benckiser’s position in each category.
7. Lead and support the trade marketing team in developing and implementing Reckitt’s promotional strategy across customers, aligned with brand priorities and media plans.
8. Present category strategies, vision, and 4P strategy to customers.
9. Act as the key contact for the Marketing Director and Brand Marketing team regarding all promotional and customer activities.

The experience we're looking for:

1. Results-oriented, entrepreneurial, and self-motivated.
2. Tenacious and resilient, driven to achieve despite obstacles.
3. Strong leadership and interpersonal skills capable of building relationships and influencing customers and internal teams.
4. Strong commercial understanding of business issues and opportunities.
5. Deep understanding of sales and marketing strategy and planning.
6. Strong analytical skills with the ability to develop strategies, tactics, and measurable implementations.
7. Ability to think outside the box.
8. Fluency in English.
9. 8-10 years of FMCG sales or trade marketing experience.

The skills for success:

Trade Marketing, Field Sales & Management, E-commerce, Data Analysis, Leadership, Consumer & Shopper Insights, Customer Insights, Category Analysis, Collaboration & Partnership, Influencing, Consultative Selling, Customer & Channel Strategy, Sales Strategy Development, Product Planning, Business & Financial Acumen, Negotiation, P&L Management, Strategy Execution, Operational Excellence.

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