Head of Sales- Food

Client of Anzaa Consultants; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Sales Leader to drive revenue for their International Division in Saudi Arabia. This role is key in shaping the sales strategy, managing P&L, and expanding market presence through effective team leadership and strategic partnerships. You will lead the sales team, execute business strategies, and foster growth across various distribution channels.

Qualifications

• Strong leadership and commercial acumen with exposure to distributor/trading-led models.
• Deep understanding of the GCC markets and consumer behavior.
• Demonstrated experience in transformation initiatives.

Responsibilities

• Own the sales strategy and execution across KSA for various channels.
• Achieve top-line and bottom-line targets, manage the full P&L for the region.
• Build, lead, and retain a high-performing sales team.

Skills

Leadership

Commercial Acumen

Analytical Skills

Education

Bachelor of Business Administration(Management)

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Role Overview:

We are seeking a dynamic and seasoned sales leader to head our International Division operations in the Kingdom of Saudi Arabia (KSA). This role is critical in driving revenue, increasing market share, and building a high-performance commercial and sales structure in the region. The ideal candidate will be a go-getter with a proven track record in P&L management, distributor networks, and multi-channel sales within the FMCG food sector, especially across the GCC region.

Key Responsibilities:Sales & Business Strategy

• Own the sales strategy and execution across KSA for Retail (GT, MT), HORECA, and Online channels.

• Achieve top-line and bottom-line targets, manage the full P&L for the region.

• Appoint and manage distributors; drive effective trade marketing and promotional planning.

• Develop and implement annual operating plans (AOP) and budget forecasts.

• Identify areas for revenue growth, cost savings, and process improvements.

• Drive new product development and market entry initiatives.

• Liaise with government bodies and manage tender businesses (e.g., Municipality, Ministry of Economy).

Market & Customer Development

• Ensure strong market presence and retail shelf offtake for flagship products.

• Expand footprint by onboarding new distributors, renegotiating agreements, and replacing underperforming partners.

• Deepen engagement with modern trade buyers and drive numeric/weighted distribution.

• Establish strong feedback systems for market intelligence, consumer preferences, and competition.

People & Operations Leadership

• Build, lead, and retain a high-performing sales team.

• Set up robust systems and sales processes from the ground up.

• Manage day-to-day administrative and operational tasks.

• Mentor internal teams and distributor salesforce for capability development.

• Align with global HQ, legal, supply chain, and plant operations for seamless business execution.

Required Qualifications:

• Strong leadership and commercial acumen with exposure to distributor/trading-led models.

• Familiar with large-scale retail negotiations (MT, GT, TT).

• Deep understanding of the GCC markets and consumer behavior.

• Exposure to MENA and North Africa markets preferred.

• Demonstrated experience in transformation initiatives - people, process, and systems.

• Hands-on leader with strong analytical and numerical aptitude.

• Able to operate in lean and flat organizational structures.

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