Head of Public Relations and Communication

Overview

The Head of Public Relations and Communication is responsible for managing and directing activities related to building and enhancing the organizations image. This role plays a central part in coordinating internal and external communications, ensuring alignment with the organizations strategic goals. The position requires critical thinking, innovation, and the ability to engage with media, the public, and stakeholders through campaigns that strengthen the organization&aposs relationship with the community. The Head of Public Relations will have a significant impact on enhancing the organizations reputation and achieving communication objectives through positive engagement with the target audience. To accomplish this, the role requires building strong relationships with various stakeholders and efficiently managing the team to achieve successful outcomes.

Key Responsibilities

• Develop and implement public relations strategies to enhance the organization&aposs image.
• Manage media relations and build positive relationships with journalists and press agencies.
• Coordinate marketing and advertising campaigns in collaboration with marketing teams.
• Contribute to writing press releases and social media content.
• Lead the public relations team in planning and executing events and special occasions.
• Provide guidance to senior management on media issues and industry trends.
• Monitor and analyze public perception and sentiment towards the organization.
• Organize workshops and training sessions to enhance team skills.
• Manage crisis communication and ensure effective messaging during challenging situations.
• Develop policies and procedures related to public relations management.
• Collaborate with other departments to ensure company objectives are met.
• Prepare regular reports on public relations activities and their outcomes.
• Support internal communication strategies to enhance administrative operations.
• Establish new communication channels to improve audience engagement.
• Evaluate campaign effectiveness and provide recommendations for improvement.
  
  

Required Qualifications

• Bachelor&aposs degree in Public Relations, Communications, or a related field.
• A minimum of 7 years of experience in public relations or communications, with at least 3 years in a managerial role.
• Excellent command of the Arabic language; proficiency in English is a plus.
• Proven experience in managing media and marketing campaigns.
• Strong analytical and problem-solving skills.
• Ability to work under pressure and manage time effectively.
• Strong relationship-building skills with key stakeholders.
• Familiarity with modern communication tools and social media platforms.
• Good understanding of public relations laws and policies.
• Strong negotiation and persuasion skills.
• Ability to develop and execute creative ideas.
• High ethical standards and professionalism.
• Strong leadership, motivation, and goal-setting abilities.
• Ability to analyze market trends and emerging industry directions.
• Active participation in community events and professional networks.
  
  

Skills: strategic thinking,crisis management,media relations,content creation,team leadership,brand development,public speaking,relationship building