Head of Media Buying

SAN International Group | مجموعة سان العالمية; Jeddah; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading fashion and lifestyle brand in Saudi Arabia is seeking a Snapchat Performance Marketing Specialist to own the full funnel of Snapchat advertising. You will drive measurable growth for the brand through strategic campaign management and performance analysis. Ideal candidates will have 3–5 years of relevant experience, a strong record with large budgets, and a data-driven mindset, focusing particularly on the Saudi and GCC markets.

Qualifications

• 3–5 years of proven experience in Snapchat Performance Marketing.
• Strong record in managing large budgets with consistent 5x+ ROAS.
• Deep understanding of Saudi & GCC consumer behavior on Snapchat.

Responsibilities

• Plan, launch, and optimize campaigns using Snapchat Ads Manager.
• Monitor KPIs including CPM, CPC, CTR, ROAS, CPA, and Engagement Depth.
• Collaborate with teams handling Google, Meta, and TikTok performance marketing.

Skills

Campaign management

Performance analysis

Audience targeting

Creative collaboration

Tools

Google Analytics

Snap Ads Manager

AppsFlyer

Adjust

Job description

At San International Group, we’re not just building fashion brands, we’re shaping experiences. As a Snapchat Performance Marketing Specialist, you’ll own the full funnel of Snapchat advertising, driving measurable growth for our fashion & lifestyle portfolio.

What You’ll Do

Campaign Management

• Plan, launch, and optimize campaigns using Snapchat Ads Manager.
• Utilize advanced tools (Snap Pixel, Audience Match, Conversions API) for accurate tracking.
• Deep knowledge in building full-funnel Snapchat campaigns, with strong skills in analyzing results and optimizing for both short-term and long-term performance.

Audience Targeting & Dynamic Content

• Build precise audience segments (custom, lookalike, retargeting).
• Leverage Snap Lifestyle Categories & Demographics for relevant targeting.
• Run Dynamic Product Ads (DPA) connected with San’s weekly product catalog in D365.
• Personalize messaging by region, gender, browsing behavior, and purchase category.

Performance Analysis & Reporting

• Monitor KPIs including CPM, CPC, CTR, ROAS, CPA, Swipe-Up Rate, and Engagement Depth.
• Deliver weekly/monthly reports directly linking Snapchat results to sales (online & offline).
• Apply Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) for holistic performance measurement.
• Conduct A/B testing on creatives (visuals, AR Lenses, filters).
• Manage diverse ad formats (Story Ads, Collection Ads, Dynamic Ads, AR Shopping).
• Test Story Sequencing to create compelling multi-step narratives.
• Collaborate with San’s creative studio to produce engaging short-form content tailored to Snapchat users.

Budget & Bidding Strategy

• Efficiently manage budgets between Always-On campaigns and Seasonal bursts (e.g., National Day, Ramadan, product launches).
• Build smart audience strategies (custom, lookalike, retargeting) to maximize ROAS
• Establish a Test & Learn Framework to evaluate new formats, creatives, and strategies.
• Conduct Incrementality Lift studies to measure Snapchat’s real incremental sales impact.

Cross-Functional Collaboration

• Work closely with teams handling Google, Meta, and TikTok performance marketing to minimize duplication and align attribution.
• Partners with E-commerce and Brand teams to connect emotional brand campaigns with performance-driven objectives.
• Provide management with market insights and Gen Z behavior trends (e.g., AR adoption, content engagement).
• Collaborate with content, creative studio, and other platform specialists (Meta, Google, TikTok) to ensure aligned strategy.
• Excellent communication skills to effectively collaborate with Snapchat account managers and build strong relationships that facilitate smoother operations.

Qualifications & Experience

• 3–5 years of proven experience in Snapchat Performance Marketing.
• Strong record in managing large budgets with consistent 5x+ ROAS.
• Proficiency with measurement tools (Google Analytics, AppsFlyer, Adjust).
• Deep understanding of Saudi & GCC consumer behavior on Snapchat.
• Data-driven mindset, with experience in fast-fashion and lifestyle retail.

Why Join San?

At San International, Snapchat is more than a platform; it’s our stage to tell stories, engage Gen Z, and drive growth across a House of Brands. Join us and help shape the future of fashion and lifestyle in Saudi Arabia and the GCC.