The Head of Matchday Operations is responsible for overseeing the planning, coordination, and execution of match-day activities to ensure a seamless and memorable experience for spectators, sponsors, and stakeholders, driving the delivery of a world-class match-day experience that reflects the club's brand, values, and commitment to excellence.
Match-Day Planning and Coordination
- Lead the development of detailed match-day timelines outlining the sequence of activities, from pre-match preparations to post-match clean-up, ensuring all aspects of the match-day experience are accounted for.
- Drive the coordination with internal departments, external vendors, and service providers to plan and execute match-day logistics seamlessly.
- Conduct thorough site visits and inspections of the stadium and surrounding areas to assess readiness for match-day operations, ensuring the identification of any maintenance issues, safety hazards, or cleanliness concerns that need to be addressed before the event.
- Ensure the development and continual update of contingency plans and protocols to address unforeseen circumstances or emergencies that may arise during match-day events, such as adverse weather conditions, power outages, or security incidents.
- Establish clear communication channels and escalation procedures to enable swift response and resolution of any issues that may impact the match-day experience or safety of attendees.
- Facilitate communication and coordination among internal stakeholders, including operations, marketing, ticketing, hospitality, and security teams, to ensure alignment and collaboration in executing match-day plans.
Fan Engagement and Experience
- Coordinate with key stakeholders to organize fan engagement initiatives, such as meet-and-greet sessions with players, autograph signings, and fan competitions, to create memorable experiences for supporters.
- Lead the implementation of interactive fan zones, virtual reality experiences, and social media activations to enhance fan engagement and participation before and during matches.
- Drive the collaboration with fan associations and supporter groups to incorporate fan feedback and ideas into match-day activities and initiatives.
Hospitality and VIP Services
- Coordinate with the protocol office to manage hospitality packages and VIP experiences, including premium seating, exclusive access areas, and personalized services for corporate clients and sponsors.
- Ensure timely coordination with hospitality partners to curate bespoke hospitality packages, including catering options, entertainment programs, and branded merchandise.
- Oversee VIP guest relations, including meet-and-greet opportunities, guided stadium tours, and access to exclusive club events and functions.
Safety and Security
- Develop and lead the implementation of comprehensive safety and security protocols, including crowd control measures, emergency evacuation procedures, and incident response plans.
- Conduct regular training sessions and drills for stadium staff, security personnel, and volunteers to ensure readiness to handle emergencies and crisis situations.
- Lead the collaboration with local law enforcement agencies and emergency services to coordinate security operations and enhance public safety during match-day events.
Ticketing and Access Control
- Oversee ticketing operations, including ticket sales, distribution channels, and access control systems, to optimize revenue generation and streamline entry processes.
- Lead the implementation of dynamic pricing strategies, promotional offers, and loyalty programs to drive ticket sales and maximize attendance for match-day fixtures.
- Utilize data analytics and customer insights to forecast attendance, allocate seating inventory, and optimize ticketing strategies for different fan segments.
Post-Match Operations and Clean-Up
- Coordinate post-match activities, including crowd dispersal, venue cleaning, and waste management, to ensure a safe and orderly transition from match-day operations to post-event clean-up.
- Ensure timely deployment of cleaning crews and maintenance teams to promptly restore the stadium, facilities, and surrounding areas to their pre-match condition.
- Conduct post-event evaluations and debriefs to identify areas for improvement, address operational issues, and implement corrective actions for future match-day events.
Financial Management and Budgeting
- Develop and manage the match-day budget, including revenue projections, expense allocations, and cost control measures, to achieve financial targets and objectives.
- Monitor expenses, track revenue streams, and analyze financial performance metrics to identify opportunities for cost savings, revenue optimization, and operational efficiency improvements.
- Prepare financial reports, variance analyses, and budget forecasts for senior management and stakeholders to provide insights into match-day profitability and financial sustainability.
Qualifications & Skills:
Education:
- Bachelor's degree in Sports Management, Event Management, Hospitality Management, Business Administration, or a related field.
- Master's degree or relevant certifications in event planning or sports management may be advantageous.
Experience:
- Minimum of 7 years of experience in operations management, preferably in the sports or entertainment industry, with a focus on coordinating large-scale events such as sporting matches, concerts, or festivals.
- Proven track record of successfully planning and executing match-day operations, including logistics, staffing, and fan engagement initiatives, within a professional sports environment.
- Experience managing cross-functional teams and collaborating with internal departments, external vendors, and stakeholders to deliver high-quality event experiences.
Skills:
- Strong leadership and decision-making skills.
- Strong organizational and project management skills.
- Excellent relationship-building skills.
- Knowledge of event operations, logistics, and venue management principles.
- Familiarity with ticketing systems, access control technologies, and event management software tools.
- Attention to detail and problem-solving abilities.
- Adaptability and change management.
- Financial acumen and budget management skills.
- English required (advanced).
- Arabic language desired (working knowledge).