Head of Marketing- KSA

Noon Academy; Riyadh; On-site; USD 60,000 - 90,000; Full time

Job summary

Noon Academy is seeking a Head of Marketing to lead performance and growth strategies for its educational programs. Ideal candidates will possess strong marketing experience, empathy, and fluency in Arabic and English. Join Noon as we reshape the education landscape in Saudi Arabia.

Benefits

Dynamic, international team

Focus on education innovation

Opportunity for personal development

Qualifications

• Experience in marketing and growth roles.
• Action-oriented with organizational skills.
• Fluency in Arabic and English, understanding culture.

Responsibilities

• Own performance and growth of Noon’s product portfolio.
• Design and manage go-to-market strategies for schools.
• Run marketing campaigns across digital channels.

Skills

Empathy

User behavior understanding

Marketing strategy

Analytical skills

Problem-solving

Job description

About Noon Academy:

Shaping the Experience of Next Gen Schools

We’re on a mission to radically change the way people learn. We believe in solving the hard problems, and we play to win—we measure progress by revenues, students, and learning gains. Our approach? Build high-performing teams, give them the freedom to dream big and execute boldly.

Today, we’re building the next generation of schools in Saudi Arabia. We believe every student deserves world-class teachers. And to make it happen, we’re reimagining everything about education: from cutting-edge tech to peer learning and physical spaces that spark curiosity.

Hear about our vision directly from our CEO here.

Learn more about us:

• Noon Academy is an ambitious edtech on the mission of radically changing the way people learn.
• 10+ Years of Impact: Started with a simple idea—access to the best teachers shouldn’t be a luxury, and learning should energize, not drain you.
• Market Leaders: 14 million students (and counting) use Noon across Middle East, Egypt, and Pakistan to ace high-stakes exams like Qudurat & Tahsili.
• Now: We’re laser-focused on reinventing schools in Saudi Arabia. We’re accelerating rapidly, well-funded, and profitable.
• Office: Full-time, Riyadh-based. We’ve got a sweet office near the Boulevard, and we’d love to have you in it.

What will you do

As Head of Marketing, you will own the performance and growth for Noon’s portfolio of products - Noon’s Schools, Labs and after-school bootcamps. In this role, you will report directly to our Country GM. In this position, you will take ownership of all marketing activities and lead the development and execution of strategic marketing initiatives. You will enhance brand identity, build marketing campaigns, and analyse marketing analytics.

Responsibilities include:

1. GTM Strategy & Execution: Design and manage the go-to-market strategy for Noon Schools and bootcamps, including market positioning, target segments, value propositions, offerings, marketing strategy, and messaging.
2. Marketing Strategy & Brand Development: Develop creative and communications strategies that resonate deeply with our target segments, including students, parents, government, and schools. This will require strong user insights and alignment with our GTM strategy.
3. Campaign Management & Execution: Running marketing campaigns in one or more of these channels: Google App Campaigns, Meta, TikTok, and Ad Networks.
4. User Growth: Create and manage acquisition and engagement channels, both digital and offline.
5. Data-oriented, having a sound understanding of mobile user behavior and its analytics, can supervise and implement campaigns based on performance data

Ideal Candidate

This role is open to all qualified candidates who meet these criteria, regardless of years of experience, as we value skills and capabilities over tenure.

• Experience in marketing, growth roles. Startup experience is a plus.
• Empathy: High empathy with a natural talent for understanding people. Skilled in understanding and managing user behavior.
• Action-Oriented: Bias for action with the ability to effectively organize and execute strategies.
• Great Marketeer: Strong understanding of markets and marketing. Experience in launching new products or expanding existing products into new markets is a plus.
• Language Skills: Exceptional in Arabic and proficient in English. Strong understanding of context, tenor, and tone in both languages.
• Problem-Solving: Excellent problem-solving abilities with exceptional analytical skills.
• Fluency in Arabic and English:You possess a deep understanding of Saudi culture and are fluent in Arabic and English

Why work at Noon?

• Solving the Biggest Problem in Education: We’re addressing the most important and challenging issue in the sector—scaling star teachers and making learning fun.
• Innovation at a Global Scale: Noon leads in edtech innovation; we are not a copycat. We pioneer new ways to deliver world-class education.
• Solid Financial Footing: We have turned profitable and we’re well-funded.
• International Exposure: Join a dynamic, internationally diverse team that encourages personal development.
• Mission & Values Driven: We aim to provide equitable access to world-class education.

If you are excited about shaping the future of education in Saudi and think you are the right fit for this opportunity, apply through the job link. We look forward to reviewing your application and exploring how you can contribute to Noon’s mission!